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BMW 2 Series to wear 230i, M240i nameplates

BMW might not be done tweaking its naming scheme quite yet. Of course, at this point, the jumble of numbers on the back of the Bavarian models has no connection to what's under the hood. So there's not much reason to stop changing the monikers now.
As Autoblog reported a few months ago, BMW is slotting upgraded, turbocharged four- and six-cylinder engines called the B48 and B58, respectively, into the 3 and 4 Series. If this happens, the 328i/428i would become the 330i/430i, and the 335i/435i would turn into the 340i/440i.
Obviously, this change hasn't happened yet, but the same member of 2Addicts, a portion of the larger Bimmerpost community has now claimed that the 228i and M235i would get the same treatment. They would become the 230i and M240i, respectively, with the new engines.

BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

2015 BMW 1 Series facelift revealed [w/video]

While we don't get the BMW 1 Series at all in the US anymore, European buyers are getting a refresh of the luxury compact hatchback for the new year. Unlike the German brand's recent work on the 6 Series, the work is actually noticeable and improves things nicely. Up front, BMW keeps the changes subtle. The lower airdam is tweaked with larger air intakes and less chrome than before. The redesign and better sealing around the reshaped, narrower headlights also help optimize airflow and – in our eyes – improve aesthetics. LED running lights are standard now, and full LED units are optional. The more striking changes come at the back, where the 1 Series now wears the Bavarian brand's latest L-shaped taillights. The lights wrap around the sides and cut into the hatch to create a much more visually interesting look. The lower apron gets some small changes as well, and it all works together to create a more cohesive look. The BMW hatchback also gets some engine tweaks to go with its updated style. A new 2.0-liter four-cylinder is offered in 150-, 190- and 224-horsepower tunes. For those who want the best fuel economy, the 116d EfficientDynamics Plus makes 116 hp from a 1.5-liter turbo diesel and features active air flaps and redesigned kidney grille bars for better aero. The top-spec M135i with its 3.0-liter turbocharged inline-six gets a six-hp boost to 326 hp, too. Updates to the eight-speed automatic give it longer gearing and predictive shifting based on the vehicle's navigation system data. All of the new models hit the market in Europe later this year, specifically in late March for the UK. Read below for BMW's full list of tweaks and changes and to see it in motion on video. The BMW 1 Series for 2015 16.01.2015 Nearly two million 1 Series models have been sold since the introduction of the first 1 Series generation ten years ago. This latest incarnation builds on the winning formula of these three- and five-door predecessors with new power units from the latest BMW engine family, additional EfficientDynamics technologies fitted as standard, and careful enhancements to the exterior and interior design. The level of standard equipment is now even higher, new options have been added and with new mobility services from BMW ConnectedDrive, there are even more ways to increase the functionality and personalisation of the new 1 Series.