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BMW Shanghai: Driving in mega cities, designing the future and more

The BMW enclave is a suitable mix of high-tech and throwback cool.
A few days before the Shanghai Motor Show kicked off, we were part of an international group of media that was invited to have a look at the BMW Designworks Shanghai Studio and ConnectedDrive Lab facility. The building that BMW found to house its Chinese think tank is in a lovely part of Shanghai known as the former French Concession. The late 1890s and early 1900s French architectural style, brick-paved streets and tree-lined spaces feel a world apart from the ultra-modern heart of Shanghai, and the BMW enclave is a suitable mix of high-tech and throwback cool.

BMW expands Takata airbag recall nationwide, 140k 3 Series affected

Following the urging of the National Highway Traffic Safety Administration, BMW has expanded its recall of vehicles equipped with Takata airbag inflators to cover the entirety of the United States, rather than just high-humidity areas. That means there are about 140,000 owners of 2004 to 2006 model year BMW 3 Series coupes, convertibles, sedans and wagons (that means owners of both E46 and E90 3ers should take note). It's unclear if this recall includes the high-performance M3 Coupe and Convertible. With the expansion of its airbag recall, BMW joins Honda, Mazda, Ford and Fiat Chrysler in moving from a regional to a nationwide recall of vehicles equipped with Takata airbags. According to Reuters, BMW claims none of its vehicles have been subject to the potentially harmful airbag deployments.

Audi leading rival BMW in worldwide luxury sales race

If you thought competition among the German luxury automakers was hot before, it looks like things are just getting started. For the first two months of the year, Audi has sold more cars than BMW worldwide by just 383 cars.
Audi claims to have sold 242,400 vehicles through February, up 9.3 percent from last year, compared to 242,017 units from BMW, up 8.9 percent, in the same period. While the advantage is tiny, its implications could be huge because Bimmer has been the leader in the premium car segment for the last nine consecutive years. Mercedes-Benz lags behind them somewhat at 229,630 vehicles through February. According to Bloomberg, at this time last year Audi had sold 429 fewer cars than BMW.
The growth is all part of Volkswagen Group's goal to become the world's largest automaker. It currently ranks in second when its heavy truck businesses are considered. The German automotive giant also wants to be the world's leading premium carmaker. "Competition in the premium segment is more intense than ever," said Audi CEO Rupert Stadler to Bloomberg.