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BMW i3 REx can be hacked to offer more miles, AM radio

If you're a BMW i3 REx owner who's willing to risk voiding your warranty, there's a low-level hack that offers up an interesting question. Which is worth more, an extra 20 miles or so of range from the gas-powered range extender or the ability to listen to local sports, like, for example, the iconic Vin Scully on Los Angeles Dodger broadcasts? The choice might be easy for Dodger fans, but it could be a bit more challenging anyone ready to make a road trip. The i3 REx is considered a zero-emissions vehicle under the odd rules from the California Air Resources Board (an important category for automakers) because the miles provided by the gas-powered range extender are about equal to the single-charge range of the vehicle's battery, Green Car Reports says. Some enterprising folks have figured out how to modify the software to tweak the car's capabilities. That means that instead of being able to put in only 1.9 gallons of fuel at a time into the tank, you can put in 2.4 gallons, allowing for that extra 20 miles of driving range. Additionally, the i3 REx's software suppresses AM radio because of potential electromagnetic interference from the electric drivetrain. But, again, that can be reversed with a few tweaks to the software. We need to give out a warning, though: messing with these sorts of software settings is a good way to void your warranty. So, if you're in LA and thinking about enjoying that Dodger (or, dare we say, Giant) broadcast and a few extra driving miles, make sure to figure in all of the factors. Related Video: Featured Gallery BMW i3 Coupe Concept: LA 2012 View 18 Photos News Source: Green Car Reports Green BMW Electric California warranty range extender software

Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

Apple Watch watches your BMW i3, i8

Apple unveiled details about its long-awaited Apple Watch yesterday and we now know that the $349, er, watch will be released to the public early next year. Amid the millions of features the watch has is the ability to provide real-time information on the battery charge level in a BMW i3 or i8 plug-in vehicle. The watches can also help locate the vehicles if, say, they're parked in a crowded lot. Because so many of us lose our Bimmers on a daily basis. BMW spokesman Dave Buchko confirmed the integration of the Bimmer-centric features on Apple Watch to AutoblogGreen, and noted that the product will let users monitor heating and air-conditioning as well as remotely unlocking the car. "This latest device has the potential to change how owners interact with their BMW, paving the way for a new level of personalization and immediacy," Buchko said. The new wrist-based connection allows for a nice bit of exposure for the German company's new i series. As of the end of last month, BMW had sold 2,082 i3 battery-electric vehicles in the US since starting domestic sales in May. It also sold nine of i8 plug-in hybrids in August, the first partial month for US sales.