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Tailor-made BMW motorcycles presented by Petrolicious

Italy is known as a world hub of great design, whether from finally crafted suits and shoes or screaming V8s from Ferrari. In its latest video, Petrolicious transitions to two wheels to focus on a man bringing the country's sophisticated style to some quintessentially German cycles. Calling Franco Augello a motorcycle customizer is almost a slander against his work. Instead of wild paint, heavily modified frames and serious engine upgrades, Augello's creations look more like high-end models from the original factory. His bespoke BMW R65 for a close friend is a perfect example of that craftsmanship. At first glance, the bike, which he calls the Inge 09 for his buddy's nickname, looks like a vintage BMW, albeit one in great shape. Looking closer, you can start picking out little details like the minimalist touches around the fuel filler and leather-wrapped grips. There's nothing flashy about Augello's bikes. Instead, his designs look like well-restored cycles that are more concerned with tiny improvements in some places rather than absolute authenticity. They offer all of the beauty of a Ermenegildo Zegna tailored suit with the ability to fire up the engine and take a ride.

So, how do you actually pronounce that automaker's name?

You probably have that friend who always says Porsche wrong, or maybe it's someone who keeps reminding you it's actually two syllables. Whichever side of the pronunciation debate you fall on, you'll find someone to root for in the video above. And before you ask, this was all the video team's idea. So don't get mad at me for being the voice of reason. BMW Chevrolet Hyundai Nissan Rolls-Royce Videos Original Video nissan qashqai

BMW denies collaborating on Apple Car

BMW and Apple already have a few possible partnerships coming in the future. For example, the Bavarian brand is likely using CarPlay at some point, and there may be an Apple Watch app for the i3 and i8 eventually, too. However, there is absolutely no plan for the German company to collaborate on the oft-rumored Apple car, the automaker says. The rumor of this shared development first cropped up in the German magazine Auto Motor und Sport, according to Reuters. The report claimed that the Apple cars could be sold from Apple Stores but serviced at BMW dealers. "We are in regular talks with companies from the IT and telecommunications sector, including Apple, concerning topics like connected vehicles. Developing or building a car is not a topic of these discussions," said a BMW spokesperson responding to the allegations to Reuters. The Apple car has been a scorching hot topic as of late. The tech giant reportedly has assigned around 200 people to the project, including former employees from Tesla and A123 Systems. The EV model could be ready as soon as 2020, according to some stories. This latest collaboration rumor seems especially dubious when you consider BMW's investments to develop the i3 and i8, though. With more models possibly on the way, it doesn't seem to make much sense to take on a development partner so late in the game. Last year, there were similar stories about a deal between the automaker and Tesla, which were also dismissed.