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Audi investing $30.3 billion through 2018 for product expansion

How does Audi plan to reach two million units in annual sales and pay for the 11 new models it's adding to its lineup - an expansion that may include models named SQ2, Q9 and F-Tron? By increasing its investment to 22 billion euros ($30.3 billion US) between now and 2018. That figure represents an increase of about 500 million euros over the previously planned outlay, according to a report by Automotive News, and that could be due to Audi wishing to goad the momentum that pushed it to 1.5 million annual sales two years ahead of schedule.
It's also about staving off the challenges from BMW and Mercedes-Benz. Now that BMW has been able to turn some of its attention away from its "i" series of Megacity cars, it will reportedly spend more than planned in 2014 as it continues the rollout of ten all-new vehicles and 15 new-generation vehicles through the end of next year. Mercedes, having been dropped to third in the sales race, is preparing to add 13 new cars over the next six years.
Audi's money is going into technology, into product like the next-generation TT and the Q1 and production expansions and upgrades all over the world. The expenditure represents just under a fourth of Volkswagen's 84.2 billion-euro ($115.7 US) outlay devoted to taking the number-one global automaker title away from General Motors and Toyota by 2018.

European car sales up 8% in February

Three weeks ago an analyst increased projections for European car sales this year, expecting them to climb three percent compared to last year instead of 2.7 percent. That number is a postive sign after years of hard times but it turns out February was especially good, overall European sales climbing eight percent on a wave of southern European recovery and discounts - and this comes after five months of gains including January's 7.2-percent jump over the year before.
The only country of Europe's five largest markets to post a decline was France, just as it did in January, Germany, the UK and Italy posting solid double-digit numbers, Spain rocking the charts with an 18-percent increase because of a government program to encourage trade-ins.
The only brand to miss the wave was Volkswagen, dropping 0.8 percent as it watched the double-digit growth at sister brands Audi, Seat and Skoda lift the Volkswagen Group sales up by seven-percent. Peugeot overcame flat sales at Citroën to improve the group by 3.5 percent, BMW and the Mercedes-Benz/Smart combo rose by four percent, the Fiat group jumped 5.8 percent, Ford was up 11 percent, the Renault Group 11.5 percent, General Motors 12 percent and the Toyota clan by 14 percent.

Next BMW 7 Series interior spotted

The next BMW 7 Series looks to be leading a rather dramatic change of the company's interior styling, judging by this new series of spy photos. In the trio of shots, we can see that the next 7 Series will replace the high-quality plastic buttons of the brand's iDrive, HVAC and secondary audio controls with some very, very pretty aluminum pieces. We can also see what looks like haptic touch controls for some of the HVAC systems. While the 7 Series interior has never been bad, it's lagged notably behind the Audi A8 and new Mercedes-Benz S-Class. This brightwork should be taken as a good sign, then, that BMW is preparing to take the fight to its countrymen. Aside from the handsome new switchgear, the large, wide nav screen looks like a pop-up unit, while it appears to be running a new version of the company's infotainment system. These spy photos also give us our most detailed look at the 7 Series' new laser headlights. According to our spies, these will be an optional extra, while LED headlights will be standard. The high-output lights will flank a wider pair of kidney grilles that our spies claim will give the 7 a sportier look. Changes in back are still camouflaged, although our shooters claim the new lamps will be more angular than the current car's. Expect the next 7 Series to make its debut in the second half of 2015, which could indicate a debut at the Frankfurt Motor Show.