2005 Bmw 545i Base Sedan 4-door 4.4l on 2040-cars

Auto blog

Behind the scenes of BMW's 'Drift Mob,' Part 1

Generally speaking, marketing and journalism don't mix, but every now and then, what goes into the marketing of a car - the 2015 BMW M235i, in this case - is worth documenting. In that spirit, we took BMW up on its offer to bring us behind the scenes of its upcoming "drift mob" video, starring five red M235i coupes frolicking around a traffic circle in a major world city (BMW has asked us to be coy about which one so as not to blow its cover before the shoot).
The five drivers can all be considered legends of modern-day drifting and stunt driving: Rhys Millen, Samuel Hübinette, Dai Yoshihara, Rich Rutherford and Conrad Grunewald.
As the only US media outlet in attendance, Autoblog plans to follow up with a full story on the experience once BMW polishes and releases the video in a month or so. In the meantime, check out our photos of this epic practice session we captured on our first day hanging with the crew, and be sure to watch this space for more behind-the-scenes action.

AC Schnitzer ACS4 Sport packs 510 hp under a subdued carbon fiber bodykit

One of the interesting things about the Geneva Motor Show is the breadth of the European auto industry that it covers. Beyond just the stands from major manufacturers and boutique marques, the event also hosts the regions top tuners. Among them this year are the BMW specialists AC Schnitzer, with myriad upgrades for the M4. By the time the company is done, the coupe gets renamed the ACS4 Sport. The M4 is already a potent machine with its 431-horsepower, turbocharged inline-six, but for customers willing to spend the money, more performance is always possible. AC Schnitzer's engine upgrade takes power up to 510 hp and 476 pound-feet of torque, and buyers can also add a new exhaust with carbon-fiber-surrounded tail pipes barely protruding from the rear. The company offers two suspension kits, as well. The first lowers the BMW by 1.0-1.2 inches in front and 0.4-0.6 inches in the rear. However, for drivers who really want to scrape the ground, an adjustable racing option drops the front by 1.2-1.6 inches and the back by 1.2 inches. Of course, AC Schnitzer's buyers also want to show off their cars' added performance, and the company is ready with a host of carbon fiber pieces. Up front, there's a new front spoiler, splitter and side flicks, and the rear is available with a diffuser, roof spoiler and fixed rear wing. A wide variety of wheels finish off the sporty look, including the brand's AC1 BiColor twin-spoke design offered in forged or standard versions. Get a full look at the German tuners fairly tasteful upgrades in our gallery from the show floor, above. ?"Man, Machine & More" – The M4 by AC Schnitzer Aachen-based tuning experts open new dimensions in the field of Motorsport power Man, machine & more - The tuning experts at AC Schnitzer have given the BMW M4 with Motorsport power a further kick of energy. Once again, the Aachen-based tuning specialists have shown that there's no upper limit to power and sporting performance. To build up the muscle power of the BMW M4, AC Schnitzer has provided a performance upgrade containing of an additional control unit which increases the performance from 431 to 510 hp, and from 550 to 645 Nm. Scope of delivery of every AC Schnitzer performance upgrade includes always a two years guarantee which can be upgraded up to three years. After a visit to the Aachen workshops, the powerful energy combustion developed with the AC Schnitzer "Efficient Performance" know-how is also revealed in the exhaust of the M4.

The importance of Angel Eyes, Ventiports and four round taillights

Just the other day, we told you about how Lincoln isn't really a luxury brand, according to Ford's head design man, J Mays. His argument was that Lincoln lacked the unique DNA to differentiate it from the rest of the market, although the arrival of the MKZ is beginning to change that. Now, we have this video from Autoline Detroit, where Jim Hall, an analyst for 2953 Analytics who was quoted in yesterday's Lincoln story, explains the influence of certain styling cues and how they impact the brands.
Using BMW (Angel Eyes) and Buick (Ventiports) as examples for small, simple touches that serve to distinguish the brand's vehicles on the road, Hall then points out how changing trademark styling features, as Chevrolet has done on the new Corvette Stingray, can hurt the vehicle's public perception. Take a look at the full video below for an interesting dive into what these styling features mean to their individual brands.