2003 540ia 4.4l V8 32v Automatic Rwd Sedan Moonroof Premium on 2040-cars

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BMW patents strange three-cylinder pushrod engines, perhaps for cruiser motorcycle

For decades BMW's motorcycles were easily identified by the two opposed cylinders sticking out of each side of the bike. While you can still find this layout on some of its products, these days the company also uses a variety of other layouts, depending on the model line. Based on European patents, there might even be a Bimmer in the ranks eventually with an absolutely bizarre-looking W3 configuration. BMW actually has two separate patents on these W3 designs, and both of them have the goal of cramming three cylinders into the space of a traditional V-twin. The first splays the cylinder out into a fan shape with pushrods operating the valves. The description submitted to the World Intellectual Property Organization describes the solution as, "The embodiment according to the invention represents an as of yet unknown type of W-3 reciprocating piston internal combustion engine having cylinder angles which can be largely freely sized." The other solution is more of a modification to the traditional V-twin. Two of the cylinders share a crankpin, but the third has its own and is positioned inside the angle of the V. It's a very odd-looking engine. With BMW's assertion that these designs are meant to fit in place of a traditional V-twin, Jalopnik speculates that they could be for a future cruiser from the company, and that would make sense. While brand offers a line of sport tourers with the K1600 line, it doesn't have something more classic to take on the likes of the Ducati Diavel. Creating such a weird engine would probably grab early interest from riders.

Bryant Gumbel and Katie Couric equate BMW i3 with the Internet

BMW fancies its new i3 electric car as something revolutionary – which, to be entirely honest, it is. But while we as automotive enthusiasts might know this, the general populous may not, which is why the German company is shelling out what is no doubt a substantial sum of money for a spot during this year's Super Bowl. Starring former Today Show hosts Katie Couric and Bryant Gumbel, the spot, called Newfangled Idea, focuses on another arguably misunderstood technology – the Internet. Starting with a now-humorous segment from 1994 that sees the pair discussing the then-new idea of the Internet – what does "@" mean? – Katie and Bryant then find themselves in an i3, asking very similar questions. Take a look at the video, up top, and then scroll below for the outtakes and a short behind-the-scenes segment from the clip. Related Video:

2014 BMW M235i

We know a number of BMW owners who reside in the Munich brand's core demographic - upper-five- and six-figure professionals who like to keep their automotive brand credentials as highly respected among their peers as their alma maters or the letters after their names. Before heading to Las Vegas to drive the new M235i, we asked four of those owners, "What did you think of the E30 3 Series?" Although phrased differently, every one of them had the same answer: "What's that?"
You can counter that we just happened to query a tiny and ignorant sample size, and it's possible that you're right. Nevertheless, in every case,we were speaking to BMW's core demographic, the increasing legion of buyers who have fostered another year of record growth and are responsible for BMW retaining its global luxury title for nine straight years. Question that, and we'll refer you to BMW's marketing department, its several hundred PowerPoint slides and several thousand pages of research that prove the point.
That second-generation E30 3 Series built a name, a brand and an entire segment by defining BMW-ness as superlative driving dynamics meets luxury - shortened to the phrase, "The Ultimate Driving Machine." Thirty years later, just being a part of BMW-ness and luxury is enough for the majority of buyers. The superlative handling, that's optional, and 150 hairy guys meet every Tuesday to keep the old religion going, light torches, sing dirges to the siren long gone and bang on their keyboards about the apostasies of modern buyers.