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BMW starts Apple-like "Genius" program to explain tech

Even workaday cars are so capable now that even most auto scribes don't truly find out about a car's limits until a professional driver shows them what they are. It's the same with a vehicle's suite of features and the technology inside - there's so much of it that most people will have no idea what their cars can offer them. BMW is the latest company to make a personal effort to change that, introducing "young, tech-savvy employees" to dealerships as part of its "BMW Genius Everywhere" initiative.
Having no part in the actual sale of a vehicle, a BMW Genius is present on the showroom floor only to answer questions about the company's products and their features. If the customer decides to buy, he is transferred to a salesperson. A pilot program in the UK proved its effectiveness, it will now be rolled out across Europe and then come to the United States toward the end of this year in time for the launch of the i3. Details are still being worked out, but each BMW dealer will have at least one Genius.
For assistance that doesn't require visiting the auto mall, BMW is also putting vehicle and feature tutorials on its US website to "make our knowledge about our brand more interesting and more accessible to the consumer." They will appear online sometime in the latter half of the year, and will also be bundled into iPhone and iPad apps.

2015 BMW 1 Series facelift revealed [w/video]

While we don't get the BMW 1 Series at all in the US anymore, European buyers are getting a refresh of the luxury compact hatchback for the new year. Unlike the German brand's recent work on the 6 Series, the work is actually noticeable and improves things nicely. Up front, BMW keeps the changes subtle. The lower airdam is tweaked with larger air intakes and less chrome than before. The redesign and better sealing around the reshaped, narrower headlights also help optimize airflow and – in our eyes – improve aesthetics. LED running lights are standard now, and full LED units are optional. The more striking changes come at the back, where the 1 Series now wears the Bavarian brand's latest L-shaped taillights. The lights wrap around the sides and cut into the hatch to create a much more visually interesting look. The lower apron gets some small changes as well, and it all works together to create a more cohesive look. The BMW hatchback also gets some engine tweaks to go with its updated style. A new 2.0-liter four-cylinder is offered in 150-, 190- and 224-horsepower tunes. For those who want the best fuel economy, the 116d EfficientDynamics Plus makes 116 hp from a 1.5-liter turbo diesel and features active air flaps and redesigned kidney grille bars for better aero. The top-spec M135i with its 3.0-liter turbocharged inline-six gets a six-hp boost to 326 hp, too. Updates to the eight-speed automatic give it longer gearing and predictive shifting based on the vehicle's navigation system data. All of the new models hit the market in Europe later this year, specifically in late March for the UK. Read below for BMW's full list of tweaks and changes and to see it in motion on video. The BMW 1 Series for 2015 16.01.2015 Nearly two million 1 Series models have been sold since the introduction of the first 1 Series generation ten years ago. This latest incarnation builds on the winning formula of these three- and five-door predecessors with new power units from the latest BMW engine family, additional EfficientDynamics technologies fitted as standard, and careful enhancements to the exterior and interior design. The level of standard equipment is now even higher, new options have been added and with new mobility services from BMW ConnectedDrive, there are even more ways to increase the functionality and personalisation of the new 1 Series.

The Homer to contest 24 Hours of LeMons

It's finally happened. A 24 Hours of LeMons team has built the definitive interpretation of The Homer from The Simpsons for competition in an upcoming race. As you may recollect, The Homer is the fictional car designed by Homer Simpson for his brother's car company. Designed with a separate compartment for screaming children and other Homer-centric goodies, the animated machine bankrupted its parent company and put Homer's brother out of a job. Now we get to watch it race other crap cans as it tackles Southern California's Buttonwillow Raceway on June 29. Scott Chamberlain, Kris Linquist, Reid Conti, Ben Reilly and Mike Yepes will helm the machine, and Jeff Herman serves as the team's creative director.
The racer is the latest incarnation of a well-abused BMW 3 Series. The team campaigned the same E30 under the "Prickstine" banner as a Chrysler Imperial tribute and "Porcubimmer," the latter being a riff on the ever-popular joke about the difference between porcupines and BMW models. Never gets old. You can check out a video of the finished Homer below, and be sure to like the team on Facebook to see updates from the race. Now, about that Canyonero...