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BMW predicts 2 Series Active Tourer will have 75% conquest rate

In the last few years, BMW has definitively proven that it wasn't a slave to its legacy. In the US, the 3 Series was generally associated with smooth, flat-six engines, but the Bavarian brand dropped a four-cylinder turbo into it. The company was also known for its sports sedans, and it went green with the i3 and i8. Now, rear-wheel drive is off the table as defining its vehicles, as well. With the imminent launch of the 2 Series Active Tourer, the Bavarian's models are going front drive and opening up themselves to a whole new group of customers, so the thinking goes.
"We are expecting the Active Tourer will have a conquest rate of around 75 percent," said Frank Niederlaender, a BMW product manger, to Automotive News Europe. If you're not hip to the lingo, that means three quarters of the hatchback's buyers would come from other brands - an impressive figure, if accurate.
When it hits the road, the 2 Series Active Tourer will be the first BMW-branded vehicle to use the company's UKL front-wheel drive platform, already on the current Mini Cooper. The roomy hatchback is aimed at young families looking for a car that is luxurious but can still tote around the tots. It launches in Europe in September to compete against similar models like the Mercedes-Benz B-Class, but the Bimmer isn't crossing the Atlantic to the US until early 2015, according to ANE.

BMW reacquires original factory as classic center

BMW was barely two years old when it started manufacturing airplane engines in a factory on Moosacher Strasse in Munich. Two years after that, it sold the factory to Knorr-Bremse AG, a leading manufacturer of brakes for trains and commercial vehicles, and BMW moved into a new facility on Lerchenauer Strasse. There it expanded into the industrial giant we know today, building engines for cars, trucks, motorcycles, boats and planes. It's taken the better part of a century to get that original factory back, but that's exactly what BMW has done, reacquiring the expanded facility from Knorr-Bremse this month.
The factory on Moonsacher Strasse will now serve as the headquarters for BMW Group Classic, the division that handles archives and historical vehicles for BMW, Mini and Rolls-Royce. From there, just a stone's throw from corporate headquarters and its main plant (as well as BMW Welt and the BMW Museum), the classic division's operations will include a restoration workshop, vintage parts store, the company's archives, administration as well as a place to hold events. In addition, there will be an exhibition space for historical vehicles from the company's considerable collection.
At the heart of the new/old campus is the gatehouse, which is a protected heritage site and will serve as a gateway into the company's history. Read the full details in the press release below.

Is BMW the only real competition to Tesla Motors?

Tesla Motors chief Elon Musk probably isn't losing a ton of sleep over the new plug-in efforts by the makers of the "Ultimate Driving Machine," but maybe he should. That's what the Motley Fool is saying, presenting the case that the California company's real competition will come from BMW. What about the plug-in efforts of General Motors or Ford? Musk can hit the snooze, Motley Fool says. Unlike automakers that are "jamming battery packs into the existing vehicle design," BMW has built its i3 battery-electric and i8 plug-in hybrid supercar from the ground up. Like Tesla, BMW puts its battery packs into the floor of its vehicles. Most importantly, the i3 - and especially the i8 - are real performers. While the i8 is about 40-percent more expensive than the Tesla, it matches the Model S's 0-60 mile per hour acceleration times and handily beats its top speed figures. Tesla sold about 6,900 vehicles during the last three months of 2013 and BMW had more than 10,000 i3 orders on the books by late November and the first year's allotment of i8s is already sold out. The German automaker has what the Fool calls an "outside chance" of selling more plug-in vehicles than Tesla by next year, but Tesla is gearing up its gigafactory to get ready to sell a half-million EVs in 2020, so the race is most certainly on. You can read more over on the Fool.