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Audi investing $30.3 billion through 2018 for product expansion

How does Audi plan to reach two million units in annual sales and pay for the 11 new models it's adding to its lineup - an expansion that may include models named SQ2, Q9 and F-Tron? By increasing its investment to 22 billion euros ($30.3 billion US) between now and 2018. That figure represents an increase of about 500 million euros over the previously planned outlay, according to a report by Automotive News, and that could be due to Audi wishing to goad the momentum that pushed it to 1.5 million annual sales two years ahead of schedule.
It's also about staving off the challenges from BMW and Mercedes-Benz. Now that BMW has been able to turn some of its attention away from its "i" series of Megacity cars, it will reportedly spend more than planned in 2014 as it continues the rollout of ten all-new vehicles and 15 new-generation vehicles through the end of next year. Mercedes, having been dropped to third in the sales race, is preparing to add 13 new cars over the next six years.
Audi's money is going into technology, into product like the next-generation TT and the Q1 and production expansions and upgrades all over the world. The expenditure represents just under a fourth of Volkswagen's 84.2 billion-euro ($115.7 US) outlay devoted to taking the number-one global automaker title away from General Motors and Toyota by 2018.

BMW's new strategy: Electric everything

Mercedes isn't the only car maker determined to beat Tesla before it gets huge. Sources speaking to German business daily Handelsblatt claim that BMW is in the midst of planning an executive shuffle that will also include a big shift in its electric vehicle strategy. While the company would still offer ground-up EV designs like the i3, the new strategy would greenlight electric versions of some of BMW's most important vehicles, including the 3-series sedan, X4 crossover, and iconic Mini. If the leak is accurate, management is likely to approve the change at the end of September. We've asked BMW for its take on the report, although it declined to comment to Handelsblatt. It wouldn't be shocking to see the Munich crew change tack, though. While Tesla has received hundreds of thousands of Model 3 pre-orders, i3 sales dropped in 2016 – the upscale (if oddly-shaped) EV just isn't as hot as it once was. If BMW electrifies some of its most popular cars, you wouldn't have to choose between a super-efficient, eco-friendly EV and the familiar designs of the brand's mainstream driving machines.The story originally appeared on Engadget, your guide to this connected life.Related Video: Featured Gallery Mini Vision Next 100 Concept View 38 Photos Green BMW MINI Electric Hybrid engadget

BMW adds new entry-level 320i model, priced from $33,445*

Fans of the new BMW 3 Series here in the US have likely been waiting for one of two models to arrive: the new M3 or the diesel-powered 335d. Well... keep waiting just a little bit longer. Here at the Detroit Auto Show, BMW is showing off the new entry-level 320i that will join the 3 Series lineup this spring, and rather than bringing added performance or efficiency, this car is boasting affordability above all. The 320i has been on sale in other markets since the current-generation 3 Series was introduced, but it goes on sale in the US with a starting price of $33,445 (*)including $895 for destination, which is $3,405 less than the current starting price of BMW's well-liked sedan.
In other countries, the 320i uses either a 1.5- or a 2.0-liter inline-four (both turbocharged), and the US version of the car will be getting the latter engine producing 180 horsepower and 200 pound-feet of torque. For comparison, the current 328i, which uses this same engine, produces 240 hp and 255 lb-ft of torque. As expected, performance of the 320i will suffer with BMW estimating a 0-60 mile-per-hour time of 7.1 seconds, but it still has the same 130 mph top speed as the 328i. Oddly enough, despite the lower output, BMW's expected fuel economy for the 320i equipped with rear-wheel-drive and the eight-speed automatic transmission actually matches that of the current 328i with 23 miles per gallon city and 33 mpg highway, and those numbers are actually lower than the 328i with the manual gearbox.
It sounds like most of the usual 3 Series options will be available on the budget-minded 320i, including the choice of xDrive all-wheel drive, BMW Assist and numerous packages including a Sport pack and Premium pack. For a lot more information on the 320i, most of it general information on the F30 3 Series, scroll down for BMW's press release.