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BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

Recharge Wrap-up: EV charging at IKEA, Tesla Model M just rendering

Despite rumors, Tesla will not be producing a "Model M" electric motorcycle. After a rendering of a Tesla motorcycle concept by a designer named Jans Slapins began circulating online, some folks mistakenly thought it was something Tesla intends to build. Slapins, though, has no relationship with Tesla, nor has he claimed to. As cool as it could be, Tesla hasn't stated an interest in producing an electric two-wheeler, and, as Green Car Reports explains, Tesla's batteries don't lend themselves to the size and shape of a motorcycle the way, say, Zero's do. Read more at Green Car Reports. Piaggio and KTM are partnering to develop an affordable electric commuter vehicle. The EU is funding the project in the hopes that commuters would choose such a vehicle over polluting, traditionally powered vehicles for their daily drives. The initial plan is to create two four-wheeled tilting vehicles for demonstration purposes. The two manufacturers will also receive support from Bosch and several universities. Read more at Visor Down. Total has opened a hydrogen filling station in Munich, Germany with both standard compressed and BMW cryo-compressed hydrogen (CCH2) technology. CCH2 involves storing the fuel on board at low temperatures and just 350 bar pressure. It allows for up to 50 percent more storage than standard 700 bar systems (and, subsequently, a greater driving range). Having CCH2 hydrogen available at a public station allows BMW to further its fuel cell research and development with real-world testing. Read more at Green Car Congress. IKEA will install free EV charging stations at all of its Canadian stores. Each of the 12 stores will offer, initially, two 60-amp chargers available on a first-come-first-served basis. Sun Country Highway will install the chargers by the end of this summer (that's right, you don't have to assemble them yourself). IKEA sees itself as a prime location for EV charging as most of its stores are located near major highways. All of Canada's IKEA stores get their energy from renewable sources. "Electric vehicle charging stations are an important step on IKEA Canada's continuing journey towards sustainability," says IKEA's sustainability manager, Brendan Seale. Read more from Sun Country Highway. Related Gallery News Source: Green Car Reports, Visor Down, Green Car Congress, Sun Country Highway Green BMW Automakers Tesla Alternative Fuels Motorcycle Electric Hydrogen Cars recharge wrapup

Are you the next BMW X5?

Who knew that diecast model makers could be such a good source of leaks? Less than a month after a diecast model 2014 Mercedes-Benz CLA in China, someone overseas at Diecast Empire or Jadi Modelcraft could get a bath in boiling oil for leaking uncamouflaged images of the next-generation BMW X5.
Naturally, that assumes that this image from a brochure from a Jadi brochure is indeed the F15 BMW X5 - it was posted to Diecast Empire's Facebook page. In its favor, the lines all add up if we compare it to the most revealing spy shots we have of the coming crossover - the headlight corners, the metal trim separating the kidney grille from the opening just above the license plate, the cut of the swage line, and the fact that the model picture reveals all of the most important character pieces that BMW has kept covered.
There's something written on the door of the model image that isn't in the spy shots, but that could be an xDrive badge. We will see the genuine article soon enough and we'll know for sure. For now, we might have already seen its facsimile in miniature.