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2014 BMW 328i xDrive Gran Turismo

"The Ultimate Driving Machine" has been BMW's tagline for nearly 40 years. Launched in the 1970s, the marketing campaign was a stroke of genius by ad firm Ammirati & Puris, as the phrase helped differentiate the imported Bavarian cars from their fellow European rivals by subtly pointing out that Mercedes-Benz and Audi were offering luxury models, while BMW was selling sporty and youthful driving dynamics. The campaign worked - some would argue that stands among the most effective ad campaigns ever - and countless Baby Boomers embraced the brand's fun-to-drive image by taking delivery of the company's new models.
BMW still boasts that its vehicles are "The Ultimate Driving Machine" four decades later, but the brand is very different today. It offered just a few model lines in the mid-1970s, and only a handful of vehicles within. In 2014, the automaker offers an exhaustive range comprised of nearly a dozen lines with almost 50 different models. To survive and thrive, BMW has decided it must massively broaden its appeal.
One of the latest arrivals to BMW's ever-growing stable is the 2014 3 Series Gran Turismo. The five-door hatchback is best thought of as a smaller version of the company's 5 Series Gran Turismo built on stretched 3 Series platform that, in the case of this test car, shares the running gear of the 328i xDrive sedan. On paper, the five-passenger vehicle checks all the proper boxes with regards to performance, utility and economy. But does this family-focused 3 Series still deliver driving dynamics that qualify it for the title of Ultimate Driving Machine?

Project CARS vs reality at Laguna Seca shows amazing potential

Project CARS is aiming to be the next great racing sim. Offering a mix of modern and classic cars on famous tracks, developer Slightly Mad Studios is trying to inject a fresh energy into the genre, and at the moment its game looks ready to take on Forza and Gran Turismo.
The game is still about six months from release, and the graphics already look practically photorealistic. The video below shows side-by-side laps of Laguna Seca in a BMW - real life on the left and the game on the right. It's absolutely astounding. Other than some changes to the sponsorship around the track, they are almost identical.
Of course anyone with quality seat time in a racing sim knows that graphics are just one factor. How the game feels is even more important, and without getting hands on, it's impossible to judge yet. However, consider our interest piqued. Project CARS is scheduled to launch in November on the Sony PlayStation 4, Microsoft Xbox One, Nintendo WiiU, Windows PC and Steam OS. Scroll down to check out the video.

BMW M6 amped up for track duty by Risden

Risden Engineering is a bit of an unknown, if we're being completely honest - we have yet to report on the company to date, and its corporate website is really an information desert save for the name and a few email addresses. Even the press release that we requested from Risden's contact person is short and vague. That's all pretty much okay with us as long as the shadowy tuners, you know, make good on this sweet-looking BMW M6 racecar thing.
Dubbed the Risden 6R, we're told that the M6 modification will result in a vehicle that is more adept at track work, while still being street-legal. In terms of specifics, we read that a full aero kit will be involved, with one fixed and one retractable rear wing (hard to miss). There are obviously new wheels, and the company has also added a fully adjustable suspension, a four-point roll bar and a new braking system - all while reducing curb weight overall.
Apparently more details are to follow after the 6R's official release in the first quarter of 2013. We wait with bated breath.