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Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

BMW raises pricing on many models

Buyers interested in a new BMW will start paying a bit more for their Ultimate Driving Machines, beginning yesterday. The Munich, Germany-based manufacturer has announced price hikes across nearly its entire range, covering model years 2013 and 2014, that will sting higher-end customers in particular.
Price increases are enough to get any consumer riled up, but the incremental nature of BMW's increase makes it a bit easier to swallow. All 1 Series and remaining 3 Series Convertibles (including the M3 Convertible) will see a $300 increase in price. All current-generation F30 3 Series, 5 Series GT and X3 crossovers will get their price bumped by $200. $500 increases are coming for the 6 Series range (not including the M6), while the diminutive X1 gets just a $100 increase.
Cars on the losing end of the price hikes include the newest M cars, the M5 and M6 Coupe, Convertible and Gran Coupe, which are being bumped $2,000. BMW is adding $1,000 to the sticker of all Z4s and the entire X6 range, including the X6M.

BMW i8 recalled over possible fuel leak

Some 223 examples of the 2014 BMW i8, built between May 16, 2014 and September 16, 2014, are being recalled over a potential fuel leak. A bolt used to secure a ground cable from the chassis structure to the fuel tank could have been welded improperly; if so, gas might leak from the tank. The recall began in November, so if any of you owner types aren't aware by now, you can take your i8 to the dealer for replacement of the fuel tank if necessary. A bulletin from the National Highway Transportation Administration below has more details. Related Video: Report Receipt Date: OCT 27, 2014 NHTSA Campaign Number: 14V674000 Component(s): FUEL SYSTEM, GASOLINE Potential Number of Units Affected: 223 Manufacturer: BMW of North America, LLC SUMMARY: BMW of North America, LLC (BMW) is recalling certain model year 2014 i8 vehicles manufactured from May 16, 2014, to September 16, 2014. A bolt used to attach a ground cable between the tank and the vehicle chassis may not have been properly welded during manufacturing. CONSEQUENCE: An inadequate weld of the bolt to the fuel tank could cause a fuel leak. In the presence of an ignition source, a fuel leak could lead to a fire. REMEDY: BMW will notify owners, and dealers will inspect and replace the fuel tank if necessary, free of charge. The recall began in November 2014. Owners may contact BMW customer service at 1-800-525-7417 or CustomerRelations@bmwusa.com. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.