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Google reveals Alphabet, but BMW already owns that trademark

Google co-founder Larry Page unveiled a surprise restructuring yesterday with the announcement of Alphabet, a new company that owns Google and all of its semi-related products. Google's stock soared five percent directly after the announcement, the world was busy dissecting the meaning of alpha and bet, and things looked rosy for the new company. However, there could be one problem: BMW owns the trademark and .com domain for "Alphabet." And it doesn't want to sell, a spokesperson tells the New York Times. BMW's Alphabet provides service packages to corporations with vehicle fleets. In terms of trademark infringement, it's no problem for two companies to have the same name, as long as there's no possibility of confusion for customers. In this case, there is at least one clear connection between the two organizations: BMW is a car manufacturer and Alphabet owns Google, which has a line of self-driving cars. BMW is looking into the possibility of trademark infringement, NYT reports. As for the Alphabet domain, Google's new company has secured abc.xyz, so BMW can continue using alphabet.com without worry – except for the apparent traffic overload that hit the site after Page's announcement. Google's Alphabet has a different domain issue to tackle: China has blocked its new site, despite expansive local coverage of the restructuring, Fast Company reports. This article by Jessica Conditt originally ran on Engadget, the definitive guide to this connected life. News Source: The New York TimesImage Credit: Associated Press Government/Legal BMW Technology trademark alphabet

BMW i8's three-cylinder sounds like it's shaping up quite nicely

We've run across some rather interesting news... or perhaps we should say interesting sounds. The folks from Bimmerpost have scrounged up a short video showing a preproduction BMW i8 running through a few gears in Sport mode at a quick pace, and if you were concerned that the somewhat eco-friendly nature of the upcoming German sports car would neuter its ability to stir the aural senses, fret not.
Judging by the lovely noise coming from the engine compartment of the i8 in the video, BMW's expertise in tuning high-strung, small-bore engines - remember, BMW Motorrad has quite the penchant for well-conceived motorcycle engines - has come through loud and clear. Now, it's worth mentioning that BMW's controversial Active Sound technology will be included with the i8, so the production car may not sound exactly like this version, which is running with the tech disabled. Owners won't have the ability to disable Active Sound on production i8s.
In related news, Bimmerpost reports that BMW will equip the i8 with an external Active Sound Design system to go along with its Pedestrian Protection System. That means those on the outside will likely hear piped engine recordings from the rear and a sort of "howl" from the front in order to warn pedestrians that the otherwise quiet (when running on electricity, that is) car is approaching. It will also feature technology that can stop the car before contacting a pedestrian.

BMW i8 added to exotic Dubai police fleet

Apparently the Dubai Police is ready to start expanding its vast collection of exotic cars yet again. After taking a little while off from new purchases, the cops there recently added a Lexus RC F to the stable, and now the force has gone green – well, kind of. The latest high-performance vehicle to wear the green and white livery is a BMW i8. While the video above isn't in English, the clip is self-explanatory by showing off officials getting out of the high-performance hybrid coupe and taking a walk around it. With a total output of a mere 357 horsepower, the i8 is practically the economy entry in the Dubai Police fleet that includes a Bugatti Veyron and McLaren MP4-12C. Pics: #BMW i8 joins #DubaiPolice fleet of Super Patrol #Cars. @BMW #BMWi8 #Dubai #MyDubai #UAE #Police #Luxury pic.twitter.com/u0WK16g6B0 - Dubai Police???? ??? (@DubaiPoliceHQ) March 11, 2015 Related Video: Related Gallery Dubai Police BMW i8 News Source: Twitter, ArabGT.com via YouTube Auto News Green BMW Coupe Hybrid Videos dubai dubai police