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Car subscription services: A slow, expensive start — but the potential is huge

Americans are used to paying for subscriptions — to magazines and cable television, for instance — but experience shows they'll cancel when the price of admission gets too high, or there are more tempting alternatives. Cord cutters ditched nearly 1.5 million pay-TV subscriptions in 2017, according to a survey by Leichtman Research Group. Cable TV started out cheap with basic offerings, and then got expensive. The auto industry's subscription offerings are new, but they're starting out costly, and not price-competitive with traditional leasing. The upside is that they take the hassle out of car ownership for busy people by letting the service take care of maintenance, insurance, licensing and taxes. And they give consumers choice, often allowing relatively painless switches between different cars in the automakers' lineup. Subscription services also point the way toward an ownership-free auto experience, and offer an easy transition to a potential world where ride- and car-sharing will be dominant. Subscriptions are here to stay, but consumers may take a while to "get" them. Lincoln's subscription service for lightly used 2015 to 2017 models, offered through the Ford-owned Canvas beginning this year, got off to a slow start. Many early subscribers canceled. Last month, Cadillac announced it would " temporarily pause" its $1,800-per-month Book subscription service for "adjustments" as of December 1. According to the Wall Street Journal, "Snags with the back-end technology used to support the service made some customer-service functions tedious and time-consuming, adding costs for the company." The challenge for automakers is to come up with a strategy that offers consumers a compelling, affordable option to regular ownership, and one that can also make a profit. I think they'll find that sweet spot, but they're not there yet. Jack Nerad, former executive editorial director at Kelley Blue Book and author of " The Complete Idiot's Guide to Buying or Leasing a Car," points out that "A lot of people expected that subscriptions would be very valuable for people who wanted inexpensive transportation, but the reality is quite the opposite. Subscriptions are offering more choices for the wealthy.

BMW increases i3 price by $1,075 for 2015

The BMW i3 did well in its first year on the market, selling 6,02 units in the US and 16,052 units worldwide. For 2015, it gets total price increase of $1,075, partially reflecting new standard equipment that was formerly an option and a bump in its destination cost. The 2014 starting price of $41,350 becomes $42,400 for 2015, an extra $1,050, and the destination increase of $25 to $950 makes the out-the-door price $43,350. The range-extended model goes up by the same amount, from $45,200 last year to $46,250 this year. After destination, it's $47,200 out the door. For 2015, DC Fast Charging is included, no longer a $700 option, thanks to the expansion of the fast-charging network through a collaboration between BMW, Volkswagen and Chargepoint. Beyond that, satellite radio and heated seats migrate to the standard features list. We have a feeling none of this will hurt the plug-in car's sales momentum this year. Featured Gallery 2014 BMW i3: First Drive View 33 Photos News Source: Green Car ReportsImage Credit: Copyright 2015 Sebastian Blanco / AOL Green BMW Car Buying Hatchback Electric Hybrid

BMW Smart Charging App helps drivers charge for less

As electric vehicles proliferate and people try to conserve energy, moves toward smart charging seem only natural. Now, BMW is offering smarter charging, and it should mean more money in the pockets of its customers when they charge at home. BMW owners who drive one of the company's i vehicles will be able to use the BMW Smart Charging App that taps into a national energy rate database (powered by Genability) to allow drivers to automate charging during off-peak hours when electricity usage costs are lower. Charging vehicles at these lower rates could save drivers as much as $400 a year, BMW says. It's a simple idea, but one that could make BMW's EVs even more attractive to potential customers. The BMW Smart Charging App is initially available to customers who have leased a BMW ActiveE from the company's 2012 test fleet, a group whom BMW dubs Electronauts, and many of whom are also early adopters of the BMW i3. The app will then become available to all BMW i3 and i8 customers beginning in 2015. The Smart Charging App is integrated with the BMW i Remote App, which links with the BMW ConnectedDrive interface to also allow drivers to monitor charging times and vehicle status, adjust charging settings and even adjust vehicle temperature so the car is ready before the driver gets in the vehicle. The Smart Charging App is available for iOS and Android devices. Find more information in the press release from BMW below. BMW Launches First App to Automate the Home Charging Process for BMW i Electric Vehicles. 09.06.2014 BMW Smart Charging App Determines Optimal Times for Charging Electric Vehicles Based on Rates and Calculates Cost. Woodcliff Lake, NJ – June 9, 2014... The new BMW Smart Charging App makes it possible for BMW i customers to automatically identify the best rates and times for charging their electric vehicles at home. Developed by the BMW Group and available for Android and iOS devices, the BMW Smart Charging App is integrated with the BMW i Remote App, which allows drivers to get vehicle information via their smartphone. The BMW Smart Charging App has the potential to save customers as much as $400 annually on their electric bills. BMW is the first automotive manufacturer to offer this automated and fully integrated functionality. In its initial phase, the BMW Smart Charging App is currently available to BMW Electronauts.