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Recharge Wrap-up: BMW i3 Super Bowl ad, Tesla updates backup camera

For the fourth year in a row, fuel economy is the biggest factor in buying a new vehicle. A new report from JD Power and Associates found that, despite cheaper gas, customers still sought out fuel-sipping cars. 14 percent of survey responders cited mileage as the biggest concern when shopping for a new car, and the second most important reason to reject a vehicle. The biggest deal-breaker, though, when it comes to buying a new car is much more superficial: 30 percent of shoppers cite appearance as the main reason to avoid buying a particular vehicle. Read more at Automotive News, or in the press release below. Tesla's 6.1 Firmware update for the Model S makes maneuvering the car in reverse a bit easier. The update includes reverse guiding lines for the rear-view camera when backing up. Combined with the parking sensors, the new lines in the display make it easier to place the car into parking spots by showing where the car will be positioned based on the angle of the steering wheel. Two white lines curve with the steering to show where the car is going. Check it out in the video below or read more at Teslarati. BMW will air a new ad for the i3 during Super Bowl XLIX. The 60-second commercial will play during the first quarter of the game on Sunday, February 1. BMW didn't give the whole idea behind the TV spot away, but did hint at the concept behind the ad. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy," says BMW's Trudy Hardy. Despite Cheap Gas, Fuel Efficiency Still a Primary Concern Exterior Look/Design Top Reason Buyers Don't Even Consider a Vehicle WESTLAKE VILLAGE, Calif.: 14 January 2015 - Despite gas prices falling to their lowest levels since 2010, fuel economy-for a fourth consecutive year-remains the most influential factor among the majority of new-vehicle buyers in determining which vehicle they select, according to the J.D. Power 2015 U.S. Avoider StudySM released today. The study, now in its 12th year, examines the reasons consumers purchase, reject or do not consider-or avoid-particular models when shopping for a new vehicle. According to the study, 14 percent of new-vehicle owners cite gas mileage as the most influential reason for selecting the vehicle they ultimately purchased. At the segment level, gas mileage is the primary purchase reason among buyers of compact, small and midsize cars and compact MPVs.

BMW builds its 2 millionth 1 Series on eve of new model's launch

Hard as it may be to believe, it's been over ten years since BMW launched the first 1 Series, taking the Bavarian automaker into more accessible territory for the first time. Later this month, the first examples of the new model will arrive at dealers, but before it does, the littlest BMW has another reason to celebrate as the 2 millionth unit has rolled off the line. The landmark example is a 120i five-door equipped with the M Sport package and painted in Estoril Blue, bound for a customer in Japan. The achievement is even more noteworthy when you consider that what started out as the 1 Series has since been split into two lines. The three- and five-door hatchbacks remain part of the 1 Series, while the coupe and convertible we get in the US that were once part of the 1 Series as well have since been spun off as the separate 2 Series. Production of the three-door takes place exclusively at BMW's plant in Regensburg, while the five-door is split between Regensburg and a second plant in Leipzig. Buyers are further able to specify between diesel and gasoline engines ranging from three cylinders all the way up to six. Show full PR text Two reasons to celebrate: BMW 1 Series production hits the two-million mark – New edition writes a fresh chapter in the compact model's success story. Munich. 28 March 2015 sees the curtain raised on the market launch of the new BMW 1 Series. Fans of compact driving pleasure can look forward to an even more striking design, a further refined premium ambiance for the interior, engines that are extremely powerful and even more efficient, and innovative equipment features. Ahead of the launch, news filtered through from BMW Plant Regensburg of another reason to smile as the two-millionth BMW 1 Series rolled off the production line. The landmark car was built just a few days after the start of production for the new version of the compact model and is one of the first examples of the new BMW 1 Series range earmarked for export to Asia. The BMW 120i 5-door, painted in Estoril Blue metallic and equipped with an M Sport package, will be delivered to a customer in Japan. This production landmark at BMW Plant Regensburg represents another milestone in the international success story of the BMW 1 Series. In late summer 2014 the company celebrated the model series' tenth birthday.

2014 BMW 4 Series Coupe officially debuts, priced from $41,425*

Well, that didn't take long. Less than two hours after the first images of the 2014 BMW 4 Series Coupe leaked onto the Internet, we've been given the go-ahead to publish the whole kit and caboodle. And while we won't say we told you so, it looks as though the car's official details are standing true to our earlier predictions.
In other words, BMW will offer the 4 Series in 428i and 435i models, both of which can be had with xDrive all-wheel drive. Just like in the 3 Series, the 428i is powered by a 2.0-liter turbocharged inline four-cylinder engine, good for 240 horsepower and 255 pound-feet of torque, and the 435i gets BMW's turbocharged 3.0-liter inline-six making 300 hp and 300 lb-ft. In three of the four models, both a six-speed manual and eight-speed automatic transmission are available; the 428i xDrive can only be had with the auto 'box. The 428i (with rear-wheel drive, we assume) can hit 60 miles per hour in 5.7 seconds (though BMW doesn't specify with which transmission), and the 435i will do that same sprint in 5.3 seconds with the manual and five seconds flat with the eight-speed auto.
We've already dissected the 4 Series' visuals, but the numbers show just how different it is from the 3 Series sedan. The 4 Coupe is one-tenth of an inch longer overall, while riding on the same 110.6-inch wheelbase, is 0.6 inches wider, and has a roofline that's a full 2.7 inches closer to the ground. It looks sleek, incorporating BMW's new design language from the 3 Series with an overall profile that's similar to the larger 6 Series coupe.