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BMW crushing ActiveE EVs, saving all batteries

It's unlikely to spark a movement and a movie, the way a certain EV1 did a decade ago, but anyone who's seen Who Killed The Electric Car? will likely cringe at this bit of news. Despite the fact that crushing and recycling old vehicles is standard operating procedure in the auto industry, when EVs are involved, it's always a touchy subject. The next phase will see "all of the lithium-ion batteries being repurposed for Battery Second Life research projects." So, what's the news? Well, the image you see above, which comes from the spotting of 16 smashed BMW ActiveE EVs on flatbed trailers on California Route 91 near Los Angeles, CA. EV advocate Chelsea Sexton told Green Car Reports, "It's all very deja vu, right down to [BMW's] DriveNow promotion as a don't-look-behind-the-curtain distraction – recall GM touting EV1s being donated to museums and universities? – and VINs spray painted on the sides, allowing former drivers to identify their own cars." BMW's take on this is that the ActiveEs were always meant to have a limited lifespan, and their time has come. As spokesman Dave Buchko tells AutoblogGreen, "The learning begun with the ActiveE will transition to the next phase with all of the lithium-ion batteries being repurposed for Battery Second Life research projects." (You can read his full statement below.) Originally, there were 700 ActiveEs leased to Electronauts (give or take). Yahoo! Autos points out that the ActiveEs were originally imported into the US as "pre-production" cars, which means they can't be sold, they can only be used for carsharing projects or re-leased. Eighty of those ActiveEs recently found a second life as vehicles in BMW's DriveNow carsharing fleet in San Francisco (bringing the total of ActiveEs in the program to 150) and "some have also been returned to Munich for additional research markets," Buchko said. The big picture here is that no one should be sad to see these cars go. Yes, they may have had some life left in them, but the rules say their time is done and everything is being done to crush responsibly in accordance with the law. Like Plug In Cars says, we're in a completely different era now than we were when GM crushed all those EV1s a decade ago. Instead of marking the end of a plug-in vehicle program, sending the ActiveEs away to be recycled is a symbol of the evolution and growth of BMW's i Project.

Car companies may need to start curbing model proliferation

Looking at the current automotive landscape, especially from German makers, you quickly get the impression that less definitely isn't more. BMW alone offers its 3 Series platform in practically every segment possible, including the regular sedan and 4 Series Gran Coupe, which would seem to be direct competitors. Porsche might be the winner, though, with 20 different variants of the 911 listed for sale on its US website. However, some of this model madness might be reaching an end as companies begin cutting back spending or shifting money to other priorities.
According to Yahoo Finance, the offerings from the German automakers are up 25 percent over the past three years to over 200 models in Europe. The peak is expected to come around 2018 at 230 separate vehicles, according to consulting company PwC.
Amazingly, BMW, which is among the poster children for this model explosion, might be changing its tune. "I'm sure there will be points in the future where we look at certain cars and say, 'Maybe we need to think differently now,'" said head of sales Ian Robertson in an interview, according to Yahoo Finance. The statement certainly sounds shocking coming from a company rumored to have 23 front-wheel-drive vehicles all using a single platform on the way.

Ken Block and friends race light in silly-beautiful Castrol commercial

How does one make fast, loud, drifting cars better? Well, you can add more fast, loud, drifting cars or you can add lasers. Either or, really. In this case, Castrol did the right thing and added both, creating a highly stylized commercial for its Edge Titanium motor oil starring South African racer Adrian Zaugg, BMW factory driver Augusto Farfus, Audi DTM and Le Mans staple Mike Rockenfeller and some bloke named Ken Block.
Their cars? No surprise, but Block is in his Ford Fiesta GRC, while Zaugg samples a Lamborghini Aventador and Farfus and Rockenfeller drive along party lines, with a BMW M4 and an Audi R8, respectively. And those cars look good, too, thanks to the creative light and laser work on display.
Take a look below for the video from Castrol.