2012 Bmw 135i on 2040-cars

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2014 BMW 328i xDrive Gran Turismo

"The Ultimate Driving Machine" has been BMW's tagline for nearly 40 years. Launched in the 1970s, the marketing campaign was a stroke of genius by ad firm Ammirati & Puris, as the phrase helped differentiate the imported Bavarian cars from their fellow European rivals by subtly pointing out that Mercedes-Benz and Audi were offering luxury models, while BMW was selling sporty and youthful driving dynamics. The campaign worked - some would argue that stands among the most effective ad campaigns ever - and countless Baby Boomers embraced the brand's fun-to-drive image by taking delivery of the company's new models.
BMW still boasts that its vehicles are "The Ultimate Driving Machine" four decades later, but the brand is very different today. It offered just a few model lines in the mid-1970s, and only a handful of vehicles within. In 2014, the automaker offers an exhaustive range comprised of nearly a dozen lines with almost 50 different models. To survive and thrive, BMW has decided it must massively broaden its appeal.
One of the latest arrivals to BMW's ever-growing stable is the 2014 3 Series Gran Turismo. The five-door hatchback is best thought of as a smaller version of the company's 5 Series Gran Turismo built on stretched 3 Series platform that, in the case of this test car, shares the running gear of the 328i xDrive sedan. On paper, the five-passenger vehicle checks all the proper boxes with regards to performance, utility and economy. But does this family-focused 3 Series still deliver driving dynamics that qualify it for the title of Ultimate Driving Machine?

2014 BMW M235i

We know a number of BMW owners who reside in the Munich brand's core demographic - upper-five- and six-figure professionals who like to keep their automotive brand credentials as highly respected among their peers as their alma maters or the letters after their names. Before heading to Las Vegas to drive the new M235i, we asked four of those owners, "What did you think of the E30 3 Series?" Although phrased differently, every one of them had the same answer: "What's that?"
You can counter that we just happened to query a tiny and ignorant sample size, and it's possible that you're right. Nevertheless, in every case,we were speaking to BMW's core demographic, the increasing legion of buyers who have fostered another year of record growth and are responsible for BMW retaining its global luxury title for nine straight years. Question that, and we'll refer you to BMW's marketing department, its several hundred PowerPoint slides and several thousand pages of research that prove the point.
That second-generation E30 3 Series built a name, a brand and an entire segment by defining BMW-ness as superlative driving dynamics meets luxury - shortened to the phrase, "The Ultimate Driving Machine." Thirty years later, just being a part of BMW-ness and luxury is enough for the majority of buyers. The superlative handling, that's optional, and 150 hairy guys meet every Tuesday to keep the old religion going, light torches, sing dirges to the siren long gone and bang on their keyboards about the apostasies of modern buyers.

2019 Infiniti QX50 vs. compact luxury SUV rivals: How they compare

With apologies to the EX35, or whatever it was eventually renamed, Infiniti has been without a proper, competitive entry in the compact luxury SUV segment. You know, the segment that's growing faster in sales and entries than any other? To say the 2019 Infiniti QX50 is long awaited would therefore be an understatement. At first glance and drive, the new QX50 would indeed seem to be wildly more competitive than its predecessor, which come to think of it, was eventually called the QX50 as well. This one is based on an all-new front-wheel-drive platform, and although it lacks the inherent verve of the old, rear-drive- and 370Z-based one, the resulting increase in cabin space should be a welcome tradeoff. In fact, as you'll see below, the QX50 has gone from one of the smallest compact SUVs to the most spacious. How does it stack up in every other way? Say, against the segment's four best-selling entries last year: the 2018 Lexus NX 300, 2018 Acura RDX, 2018 Audi Q5 and 2018 BMW X3. On paper at least, really well as it turns out. Let's go to the spreadsheet! Discover and compare other luxury crossovers with our Car Finder and Compare tools. Comparing engines, drivetrains and transmissions With the exception of the Acura, all of the contenders come with 2.0-liter turbocharged four-cylinder engines. As you can see, the Infiniti is the heavyweight amongst the four-bangers, boasting the most horsepower and torque. The Acura V6 nips it by 11 hp, but the QX50 is still the overall torque champ. Plus, as we documented in the QX50 first drive, the Infiniti's new VC-Turbo engine is also the most technologically advanced. The Lexus is the wimp of the group and is also the second-heaviest, which isn't exactly the ideal scenario. The Infiniti is the only one in the group to feature a continuously variable transmission. That's not going to generate much applause around here. The BMW tops the gear count with eight, while the Audi is the only entry with a dual-clutch automated manual. The Acura and Lexus have only six gears, but they're good transmissions and it's not like their fuel economy is off the pace. The Audi and BMW come standard with all-wheel drive, while the others offer a choice of front- or all-wheel drive. Comparing cargo and interior space The new front-wheel-drive platform is paying dividends inside for the 2019 QX50, as it now boasts the most maximum cargo space at 65.1 cubic feet.