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Recharge Wrap-up: BMW i3 Super Bowl ad, Tesla updates backup camera

For the fourth year in a row, fuel economy is the biggest factor in buying a new vehicle. A new report from JD Power and Associates found that, despite cheaper gas, customers still sought out fuel-sipping cars. 14 percent of survey responders cited mileage as the biggest concern when shopping for a new car, and the second most important reason to reject a vehicle. The biggest deal-breaker, though, when it comes to buying a new car is much more superficial: 30 percent of shoppers cite appearance as the main reason to avoid buying a particular vehicle. Read more at Automotive News, or in the press release below. Tesla's 6.1 Firmware update for the Model S makes maneuvering the car in reverse a bit easier. The update includes reverse guiding lines for the rear-view camera when backing up. Combined with the parking sensors, the new lines in the display make it easier to place the car into parking spots by showing where the car will be positioned based on the angle of the steering wheel. Two white lines curve with the steering to show where the car is going. Check it out in the video below or read more at Teslarati. BMW will air a new ad for the i3 during Super Bowl XLIX. The 60-second commercial will play during the first quarter of the game on Sunday, February 1. BMW didn't give the whole idea behind the TV spot away, but did hint at the concept behind the ad. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy," says BMW's Trudy Hardy. Despite Cheap Gas, Fuel Efficiency Still a Primary Concern Exterior Look/Design Top Reason Buyers Don't Even Consider a Vehicle WESTLAKE VILLAGE, Calif.: 14 January 2015 - Despite gas prices falling to their lowest levels since 2010, fuel economy-for a fourth consecutive year-remains the most influential factor among the majority of new-vehicle buyers in determining which vehicle they select, according to the J.D. Power 2015 U.S. Avoider StudySM released today. The study, now in its 12th year, examines the reasons consumers purchase, reject or do not consider-or avoid-particular models when shopping for a new vehicle. According to the study, 14 percent of new-vehicle owners cite gas mileage as the most influential reason for selecting the vehicle they ultimately purchased. At the segment level, gas mileage is the primary purchase reason among buyers of compact, small and midsize cars and compact MPVs.

Playboy reveals its 2013 Cars of the Year

Vaunted men's magazine Playboy knows that its readers are nearly as interested in cars as they are in the female anatomy... sorry, we thought we could write that with a straight face. Anyway, the buff-book does occasionally fill some of its spreads with sexy metal, to accent all the rest of the sexiness.
To wit, the magazine has unveiled its feature on the 2013 Cars of the Year. Without giving us much in the way of criteria for the awards, nor a clear framing of the categories ("Responsible Ride" is a particularly challenging concept, especially when you consider that the Mazdaspeed3 was the winner), Playboy has nevertheless highlighted what we assume to be it's favorite 12 or 13 (depending on how you count) cars from the 2013 model year.
Headlining the class is the Porsche 911, which Playboy writers single out for having "remarkable electronic voodoo." BMW M5 is named "Slickest Sports Sedan" though the Cadillac ATS then follows on because "we couldn't resist giving the new Caddy a shout-out." The rest of the picks are pretty conventional (save, perhaps, the Honda Fit EV as "Ace Electric"), even if the categories and methodology are fairly wonky. Cruise through or gallery for a taste or check out the full list, here. The site is safe for work, and you can legitimately (this time) say that you were reading it for the articles.

2013 Dinan S3 BMW 550i

Steve Dinan has been enhancing BMW models since 1979. But don't throw his company into the ring with the dozen or so other tuners who tweak, tinker and piggyback upgrades on the famed German marque. Dinan is a tuner, but it's also an engineering firm that writes its own software, builds its own parts and then backs everything it does with a factory-grade warranty. That sort of fastidiousness comes at a price, but most of its customers - including the powerhouse of BMW Motorsport - rely on Dinan to help them come out on top.
In stock form, BMW's 550i is a formidable four-door with a twin-turbocharged 4.4-liter V8 rated at 400 horsepower and 450 pound-feet of torque. While those figures allow it to run with quick company (0-60 in 5.0 seconds, according to the automaker), Dinan puts the sedan's kettle on full boil with its S3 package. Starting with the engine, the performance engineering firm bolts on larger turbochargers, air-to-water intercoolers, a trick strut tower brace cold air intake, a quad-pipe free flow exhaust and its own engine management software. Pump in some premium fuel, and the result is 542 horsepower and 587 pound-feet of torque. Power is sent through the stock eight-speed automatic to a limited slip rear differential (Dinan will upgrade xDrive all-wheel drive models, too).
The Dinan S3 also features and extensive suspension upgrade that includes new front camber arms and low compliance rear control arms (engineered to reduce understeer and improve turn-in). The stock dampers are retained, but new bump stops are installed along with new springs. Overall, the car rides about a half-inch lower than stock to improve roll rate. To reduce unsprung weight, forged 20-inch HRE Performance wheels are fitted at all four corners (wearing Michelin Pilot Super Sport tires - 275/35ZR20 up front and 295/35ZR20 in the rear). Lastly, the company remaps the factory Electronic Damper Control (EDC) software with its own Dinan Shockware to work in conjunction with the new enhancements.