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These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Lots of new cars were unveiled in Munich this week. Here's what you might've missed

The 2021 Munich Auto Show is happening this week and due to ongoing corporate travel restrictions, we remained firmly planted on this continent. So, although we can't tell you exactly what it's like inside the futuristic new Mercedes EQE electric sedan or fully appreciate the funky Volkswagen ID.Life concept, there's no shortage of details and analysis to provide.  Obviously, as Germany's premier auto show in 2021, the cars unveiled were primarily from the German brands. We also focused mostly on the cars that might actually make their way to the United States, or at least inspire those that will.   2023 Mercedes-Benz EQE is an electric alternative to the E-Class While the EQS paved the way for Mercedes' electrified future, much like the S-Class before it, the EQE stands to be the car that will move in far greater numbers -- much like the E-Class before it. Mercedes-Benz EQE 350 View 12 Photos   Mercedes-Maybach EQS Concept shows SUV future of the flagship brand Opulence will still have a place in an electrified future, as Maybach gets into the EQ game with a grand electric SUV. Mercedes-Maybach EQS Concept View 4 Photos   Volkswagen ID.Life concept previews the city car's high-riding EV future Well, isn't this adorable? Though perhaps a tad derivative of the Honda E, Volkswagen's blocky little crossover EV nevertheless represents a handsome new direction for VW design. We like this better than the rounded looks of the current ID.3 and ID.4.  2021 Volkswagen ID.Life concept View 20 Photos   BMW i Vision Circular is a 100% recycled and recyclable hatch Behold, the next BMW 3 Series! Just kidding. Besides this, BMW displayed cars in person for the first time that it had previously only unveiled on the interwebs, including the new 2 Series and revised iX3. It also unveiled some bikes. BMW i Vision Circular Concept View 63 Photos   Audi's GrandSphere concept was designed as a road-going private jet Does Audi know what a sphere is? Cause this isn't anything like one. Still, it's quite a handsome thing, and as one of three Sphere-branded concepts, previews the next direction of Audi design (which is pleasantly reminiscent of two-decade-old Mazda design). No complaints here. 2021 Audi GrandSphere concept View 26 Photos   Porsche Mission R is a 1,000-horsepower electric monster Just like the Mission E previewed the Taycan, this apparently previews another future car.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.