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BMW planning Zhi Nuo Chinese sub-brand, may export models

Automakers continue to pour big money into the developing market that is China, and new sub-brands born of joint ventures with domestic partners crop up on what seems like a weekly basis. The latest? According to reports, BMW and its Chinese ally Brilliance are forming a new sub-brand called Zhi Nuo ("The Promise") that will likely rely on existing or older BMW products as a basis for new models.
Previous reports had indicated that the sub-brand could build its offerings based on an older 3 Series model (presumably the E90 series), but newer rumors have the X1 crossover (shown) factoring in. The Zhi Nuo brand could receive its official unveiling as soon as later this month at the Shanghai Motor Show.
Perhaps most interestingly, Automotive News Europe reports that the automaker's ambitions for Zhi Nuo may extend beyond China's borders. It's not clear what markets BMW may be eying, but executives admit the company hasn't ruled out Europe.

2014 BMW M235i

We know a number of BMW owners who reside in the Munich brand's core demographic - upper-five- and six-figure professionals who like to keep their automotive brand credentials as highly respected among their peers as their alma maters or the letters after their names. Before heading to Las Vegas to drive the new M235i, we asked four of those owners, "What did you think of the E30 3 Series?" Although phrased differently, every one of them had the same answer: "What's that?"
You can counter that we just happened to query a tiny and ignorant sample size, and it's possible that you're right. Nevertheless, in every case,we were speaking to BMW's core demographic, the increasing legion of buyers who have fostered another year of record growth and are responsible for BMW retaining its global luxury title for nine straight years. Question that, and we'll refer you to BMW's marketing department, its several hundred PowerPoint slides and several thousand pages of research that prove the point.
That second-generation E30 3 Series built a name, a brand and an entire segment by defining BMW-ness as superlative driving dynamics meets luxury - shortened to the phrase, "The Ultimate Driving Machine." Thirty years later, just being a part of BMW-ness and luxury is enough for the majority of buyers. The superlative handling, that's optional, and 150 hairy guys meet every Tuesday to keep the old religion going, light torches, sing dirges to the siren long gone and bang on their keyboards about the apostasies of modern buyers.

2014 BMW X5 configurator goes live

BMW won't begin selling the 2014 X5 for another few months, but the German manufacturer has brought the third-generation SAV's configurator online, allowing interested customers to poke around and look at the X5's optional goodies.
Like the 3 Series, the X5 is available in a number of lines that load up extras automatically. There's also a do-it-yourself truck that allows owners to pick and choose if they're not enamored with the styling or trim of one of the dedicated packages. As usual, the options list is quite vast, regardless of which line is chosen. We were able to easily take the new, rear-drive X5 sDrive35i, which started at $52,800, and bring the total price up past $80,000.
The new X5 carries over its 4.4-liter, twin-turbo V8 from the current model, as well as BMW's excellent 3.0-liter, turbocharged inline-six. The X5 xDrive35d, with the 3.0-liter turbodiesel will also be available on the third-generation SUV, but won't hit dealers until early 2014. BMW is stepping outside of the X5's usual bounds, offering a dedicated rear-drive model, available with all the same trimmings as the xDrive vehicles. Head over to BMW's US consumer page and have a go.