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Weekly Recap: Ferrari plans to gradually increase production by 2019

Ferrari has long been known for the exclusivity of its performance machines. It's on a different level than Porsche, BMW, and Mercedes. But as it transitions to a new era of independence from Fiat Chrysler, Ferrari is going to get a little less exclusive. It's by design, and it means a subtle, slow ramp-up of production – a move Ferrari believes will ensure its future by meeting growing demand in new markets. The strategy was detailed in SEC documents filed this month as part of the company's pending stock offering. The files reveal Ferrari will gradually increase shipments to about 9,000 units per year by 2019. This is a reversal of Ferrari's 2013 plans to cap production at 7,000 cars annually, which it hit on the nose that year. Ferrari shipments inched up to 7,255 in 2014, though that's down from 2012's record tally of 7,405. Ferrari is a vastly different operation than it was in 2013. Longtime chairman Luca di Montezemolo stepped down last fall, and FCA chief executive Sergio Marchionne has been overseeing the company since then. Its IPO has attracted high levels of attention from enthusiasts and investors. As expected, demand has reportedly outstripped the availability of the stock, which has an estimated offering price of $48 to $52 a share. Speaking of more Ferraris, the company revealed a limited-edition model this week called the F12tdf (shown above). Based on the F12 Berlinetta, the car is a salute to the Tour de France endurance auto race that Ferrari dominated in the 1950s and '60s. The V12 engine's output increases to 769 horsepower, while weight is cut by 243 pounds – allowing for a sprint to 60 mph in 2.9 seconds. Dramatic carbon-fiber elements and a radical redesign of the body panels give the F12 a more dramatic look. It will be limited to 799 units over the life of the car. If this is how Ferrari is increasing production, we're more than okay with the company's new strategy. OTHER NEWS & NOTES Tesla software unlocks Autopilot features Tesla released the latest version of its software for the Model S this week, which allows the all-electric sedan to drive in a semi-autonomous state called Autopilot. Tesla Version 7.0 enables the Model S to maintain lane position, change lanes by touching the turn signal, and manage the car's speed using an advanced, traffic-sensing cruise control. It also has a parallel parking feature, which searches for open spots and then parks your Tesla.

BMW shows off 245-hp, hydrogen-powered 5 Series GT

With BMW's Innovation Days 2015 underway, the German luxury brand is showing off its latest piece of hydrogen-fuel-cell technology. Based in a 5 Series Gran Turismo, the system Í– co-developed with Toyota – promises to deliver on the promise of zero-emissions motoring, without the lengthy recharge times associated with plug-in electric vehicles. At the heart of BMW's latest FCV prototype is a new electric motor derived from the i sub-brand. It produces the equivalent of 245 horsepower, making it roughly comparable in output to the brand's latest 2.0-liter, turbocharged, four-cylinder gas engines. It draws its fuel from a hydrogen fuel tank that sits between the axles. The BMW-patented storage system can hold enough compressed hydrogen to take the hunchbacked 5 Series 300 miles before refueling. BMW and Toyota first inked their FCV partnership back in 2013, with the goal of having "an initial group of approved components ready by 2020," and sales beginning at some point in the next decade. While Toyota has been touting its successes with hydrogen in the form of the new Mirai, this 5 Series marks the first time since the agreement was signed that the German company rolled out one of its hydrogen-powered cars to the public. Check out the 5 Series GT fuel-cell vehicle in the gallery up top, and then scroll down for the official press release from BMW. Long range, short refuelling times, zero emissions: Hydrogen fuel cell drive system points the way to the future of BMW eDrive technology. As part of its research and predevelopment work in the area of drive technology, the BMW Group has focused on the use of hydrogen as an energy source for more than 30 years now. In 2006 the first luxury sedan for everyday use to be powered by a hydrogen combustion engine was unveiled – the BMW Hydrogen 7. And more than 15 years ago the BMW Group also began to direct its spotlight onto hydrogen fuel cell drive systems. A constant stream of significant advances – in terms of energy efficiency, performance capability and everyday practicality – have likewise been made with this technology, which converts hydrogen into power for an electric drive system, rather than burning it inside the engine. The results of the research and development activities in the field of hydrogen fuel cell drive systems will be presented in driving demonstrations for the first time during the BMW Group Innovation Days 2015.

BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.