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Behind the scenes of BMW's 'Drift Mob,' Part 1

Generally speaking, marketing and journalism don't mix, but every now and then, what goes into the marketing of a car - the 2015 BMW M235i, in this case - is worth documenting. In that spirit, we took BMW up on its offer to bring us behind the scenes of its upcoming "drift mob" video, starring five red M235i coupes frolicking around a traffic circle in a major world city (BMW has asked us to be coy about which one so as not to blow its cover before the shoot).
The five drivers can all be considered legends of modern-day drifting and stunt driving: Rhys Millen, Samuel Hübinette, Dai Yoshihara, Rich Rutherford and Conrad Grunewald.
As the only US media outlet in attendance, Autoblog plans to follow up with a full story on the experience once BMW polishes and releases the video in a month or so. In the meantime, check out our photos of this epic practice session we captured on our first day hanging with the crew, and be sure to watch this space for more behind-the-scenes action.

BMW Vision Future Luxury Concept is bold and beautiful in Beijing

BMW officially unveiled the Vision Future Luxury Concept today (or is it tomorrow?) at the 2014 Beijing Motor Show, giving the world's media an in-the-flesh look at not only a future design theme for the brand, but a rumored flagship model.
This is a looker in person, thanks to its Pininfarina Gran Lusso Coupe-inspired design, and it's not too difficult to imagine it in production car form, with smaller wheels, larger mirrors and the other minor transformations that take place from drawing board, to auto show and, finally, to assembly line. In general, it seems like there are more than a few parts of this vehicle that are ready for production.
We didn't talk about it in our initial post, but it bears mentioning that this particular concept is wearing an eDrive badge on its backside, indicating that under the Vision Future Luxury's long hood is some form of plug-in-hybrid propulsion. It's anyone's guess as to what engine, battery and motor combinations BMW is playing with, although it does seem questionable whether BMW would launch a PHEV flagship to do battle with a top-rung variant of the Mercedes-Benz S-Class (which will likely use V12 power).

BMW says X5 xDrive40e PHEV will get 55 MPGe

This is one vehicle that Sammy Hagar can actually drive 55. Miles on the equivalent of a gallon of gas, that is. BMW has starting talking about details of its first-ever production plug-in hybrid CUV, and the latest are centered on the model's projected miles per gallon-equivalent figure. Bimmer is now saying the its X5 xDrive40e PHEV will get a robust 55 MPGe on the US EPA scale (on the European scale, the vehicle's expected 77 or 78 grams of CO2 per kilometer would translate to around 70 mpg). The model, which pairs 2.0-liter twin-turbo four-cylinder engine with an electric motor, will be able to go as far as 13 miles on electricity alone, and also hit 75 miles per hour using just the battery. BMW first unveiled the model at the Frankfurt Motor Show in 2013. The CUV, which will have full-time all-wheel drive, will have some guts, too. The model will deliver 308 horsepower, including 111 from the electric motor alone. As a result, the X5 xDrive40e will be able to scoot from 0-60 miles per hour in 6.5 seconds. Not exactly Tesla Model S quick, but peppy nevertheless. US and European sales for the model-year 2016 version will start this fall. The model will be produced at the company's plant in Spartanburg, SC. Take a look at BMW's press release below. Show full PR text The BMW X5 xDrive40e Launches the Next Chapter of EfficientDynamics with its First Ever Plug-in Hybrid Sports Activity Vehicle The new BMW X5 xDrive40e. The first plug-in hybrid BMW Sports Activity Vehicle Up to 13 miles of zero-tailpipe-emission pure electric driving Preliminary fuel economy estimates up to 55 MPGe 0-60 mph in just 6.5 seconds Woodcliff Lake, N.J. – March 17, 2015 ... The BMW X5 xDrive40e, the company's first plug-in hybrid Sports Activity Vehicle, charts the next chapter of BMW's ongoing EfficientDynamics initiative. Benefitting from the groundbreaking work by BMW i on electromobility, the X5 xDrive40e combines the company's award-winning 2.0-liter TwinPower Turbo four-cylinder engine with an electric motor, powered by a lithium-ion battery, integrated into its 8-speed automatic transmission. This newest BMW SAV can travel approximately 13 miles on pure electric power, ideally suited to short commutes and quick trips around town. Working in concert, the gasoline engine and electric motor puts out 308 horsepower and produces 332 lb-ft, enough to propel the X5 xDrive40e from 0-60mph in just 6.5 seconds.