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Ken Block and friends race light in silly-beautiful Castrol commercial

How does one make fast, loud, drifting cars better? Well, you can add more fast, loud, drifting cars or you can add lasers. Either or, really. In this case, Castrol did the right thing and added both, creating a highly stylized commercial for its Edge Titanium motor oil starring South African racer Adrian Zaugg, BMW factory driver Augusto Farfus, Audi DTM and Le Mans staple Mike Rockenfeller and some bloke named Ken Block.
Their cars? No surprise, but Block is in his Ford Fiesta GRC, while Zaugg samples a Lamborghini Aventador and Farfus and Rockenfeller drive along party lines, with a BMW M4 and an Audi R8, respectively. And those cars look good, too, thanks to the creative light and laser work on display.
Take a look below for the video from Castrol.

BMW apparently still undecided about future i project electric vehicles

Coaches like to say that there's no "i" in team. At least one BMW executive is saying the company's not sure if there are any more "i"s in its near future. BMW executive Harald Krueger indicated that the German automaker is holding back on any i-project plans besides the i3 city car and i8 plug-in hybrid sports car until the company gets a better idea of how those models are selling, Reuters says. Bimmer has spent about $2.7 billion on the plug-in sub-brand and says it's taken more than 11,000 orders for the i3 since the model was first shown off at German dealerships last fall. Additionally, BMW has no plans to make the i3 in China (BMW makes versions of its 3- and 5-series sedans there). As we all know, should the brand expand, BMW has already trademarked the "i" badge from i1 through i9. There are a lot of mixed messages on the BMW i project front. For example, early indications are that i3 demand has been higher expected. BMW North America chief Ludwig Willisch indicated earlier this month that US demand for the electric city car, at least for the near future, will likely to outstrip supply. Bimmer dealers in the US will start getting the $41,350 i3 in May. Additionally, fellow BMW executive Jacob Harb said the company was already starting to work on its next EV, to be larger than the i3, though he didn't give many details and was later somewhat refuted by another BMW spokesman. So stay tuned. Featured Gallery 2015 BMW i8 View 22 Photos News Source: Reuters Green BMW Electric i8 bmw i5 harald krueger

Thermal imagery of BMW M4 DTM pit stop is red hot

A pit stop is a pit stop, right? The race car pulls in, the crew changes the tires, pumps in some fuel, maybe swaps out a busted body panel or squeegees the windshield, and off it goes for another heat. Only pit stops have become the focus of news lately for a number of reasons, whether it's because of mishaps (like the ones that prompted F1 to ban mid-race refueling), new time records (due largely to said ban) or interesting new ways to film the fast-paced action.
A few weeks ago we brought you footage of an IndyCar pit stop filmed from multiple angles courtesy of Google Glass. Now BMW has released a brief clip of one of its M4 DTM racers coming in for fresh rubber, all filmed by infrared camera. Its the kind of technology BMW uses to help optimize its German touring cars for competition, and now the Bavarian outfit has released some footage for fans to enjoy.
The resulting thermal imagery gives you an idea of how hot the car runs (and where the heat is emanating from), how warm they get the fresh rubber before they get it onto the car, and what kind of temperatures the pit crew is subjected to. Look closely enough in the 25-second video below and you'll even see the heat sputtering out of the exhaust pipes as the M4 downshifts into its pit box. (Just don't try adjusting your speakers, the clip is without audio.)