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BMW predicts 2 Series Active Tourer will have 75% conquest rate

In the last few years, BMW has definitively proven that it wasn't a slave to its legacy. In the US, the 3 Series was generally associated with smooth, flat-six engines, but the Bavarian brand dropped a four-cylinder turbo into it. The company was also known for its sports sedans, and it went green with the i3 and i8. Now, rear-wheel drive is off the table as defining its vehicles, as well. With the imminent launch of the 2 Series Active Tourer, the Bavarian's models are going front drive and opening up themselves to a whole new group of customers, so the thinking goes.
"We are expecting the Active Tourer will have a conquest rate of around 75 percent," said Frank Niederlaender, a BMW product manger, to Automotive News Europe. If you're not hip to the lingo, that means three quarters of the hatchback's buyers would come from other brands - an impressive figure, if accurate.
When it hits the road, the 2 Series Active Tourer will be the first BMW-branded vehicle to use the company's UKL front-wheel drive platform, already on the current Mini Cooper. The roomy hatchback is aimed at young families looking for a car that is luxurious but can still tote around the tots. It launches in Europe in September to compete against similar models like the Mercedes-Benz B-Class, but the Bimmer isn't crossing the Atlantic to the US until early 2015, according to ANE.

2015 BMW 2 Series Convertible will flip its lid for $38,850

For the most part, they look almost identical to their coupe versions, except that they now boast an electrically folding soft top.
BMW is dropping the top of the 2 Series in early 2015 in the US with convertible versions of the 228i and M235i. They'll make their world debut at the Paris Motor Show later this year and will show their faces on this side of the pond at the 2014 Los Angeles International Auto Show.

BMW web sales plan opposed by German dealers

Tesla isn't the only manufacturer that is facing a backlash over its plans to sell cars directly to customers. BMW is under fire from its German dealerships over its desire to sell its cars via the internet.
BMW has plans to sell the new i3 through the World Wide Web, while a "Mobile Sales Force" will be making house calls. According to Automotive News Europe, Head of German Sales Roland Krueger told German weekly Wirtschaftswoche, "We can imagine that Internet sales could be expanded to all models." This is the particular caveat that has traditional brick-and-mortar dealers so up in arms.
According to the head of BMW's German dealerships Werner Entenmann, "We told BMW in no uncertain terms that we cannot accept direct sales channels." Reuters reports that an anonymous dealer has gone so far as to pledge not to use the sales force in Germany. Krueger, for what it's worth, told Wirtschaftswoche that the "backbone" of BMW sales will still be traditional dealerships.