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BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

BMW adds new entry-level 320i model, priced from $33,445*

Fans of the new BMW 3 Series here in the US have likely been waiting for one of two models to arrive: the new M3 or the diesel-powered 335d. Well... keep waiting just a little bit longer. Here at the Detroit Auto Show, BMW is showing off the new entry-level 320i that will join the 3 Series lineup this spring, and rather than bringing added performance or efficiency, this car is boasting affordability above all. The 320i has been on sale in other markets since the current-generation 3 Series was introduced, but it goes on sale in the US with a starting price of $33,445 (*)including $895 for destination, which is $3,405 less than the current starting price of BMW's well-liked sedan.
In other countries, the 320i uses either a 1.5- or a 2.0-liter inline-four (both turbocharged), and the US version of the car will be getting the latter engine producing 180 horsepower and 200 pound-feet of torque. For comparison, the current 328i, which uses this same engine, produces 240 hp and 255 lb-ft of torque. As expected, performance of the 320i will suffer with BMW estimating a 0-60 mile-per-hour time of 7.1 seconds, but it still has the same 130 mph top speed as the 328i. Oddly enough, despite the lower output, BMW's expected fuel economy for the 320i equipped with rear-wheel-drive and the eight-speed automatic transmission actually matches that of the current 328i with 23 miles per gallon city and 33 mpg highway, and those numbers are actually lower than the 328i with the manual gearbox.
It sounds like most of the usual 3 Series options will be available on the budget-minded 320i, including the choice of xDrive all-wheel drive, BMW Assist and numerous packages including a Sport pack and Premium pack. For a lot more information on the 320i, most of it general information on the F30 3 Series, scroll down for BMW's press release.

BMW recalling nearly 570,000 1 Series, 3 Series and Z4 models over electrical issue

BMW is recalling roughly 570,000 vehicles in the United States and Canada due to faulty battery cable connectors that can fail, causing the engines in these cars to stall. Of the nearly 570,000 affected vehicles, just over 504,000 are here in the US.
The affected vehicles include 1 Series coupes and convertibles (both 128i and 135i) from the 2008 to 2011 model years; 3 Series sedans, coupes, convertibles and sport wagons (both 328i and 335i) from the 2007 to 2011 model years; and Z4 roadsters from the 2009 to 2011 model years.
According to the National Highway Traffic Safety Administration, "the connector for the positive battery cable connector and the corresponding terminal on the fuse box may degrade over time," which can eventually lead to a break in the electrical connection and a loss of power in the vehicle. If the car loses power, the engine can stall, which could possibly lead to a crash. The Detroit News reports that BMW knows of one minor collision in Canada as a result of this problem, but no injuries.