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Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

Hamann M6 Gran Coupe is all flared and shiny

Oh, Hamann. After rolling out the ridiculously pink Mystère at this year's Geneva Motor Show, the tuning company has worked its mirror-finishing magic on the BMW M6 Gran Coupe, debuting this, the aptly named "Mirror" at the Frankfurt Motor Show. It sure is shiny, and a full 40 millimeters wider than the standard M6 GC.
Hamann says that the, um, "tailor-made suit" exterior treatment is made up of a new front bumper spoiler with large air intakes, side skirts, a new rear spoiler, and wing extensions out back. And the end result is... well, let's just call it noticeable. The special BMW rides on unique 21-inch wheels and sits a full 25 millimeters closer to the ground, as well.
As far as we can tell, Hamann hasn't upgraded the M6's 4.4-liter twin-turbo V8 at all, though there's a new sport exhaust system that "depending on the application area, either noisily announce its presence or purr sportily." Sounds like it's as loud as its newfound appearance.

Takata air bag recall list

The National Highway Traffic Safety Administration confirmed yesterday that 33.8 million vehicles with Takata airbags are going to be recalled. It's the largest recall in automotive history. The already record-breaking rate of automotive recalls this year shows no signs of slowing down, especially since millions of cars with defective airbags made by global supplier Takata are under ongoing scrutiny. The federal government is warning owners that inflator mechanisms in the air bags can rupture, causing metal fragments to fly out when the bags are deployed. The faulty air bags have already been blamed for multiple deaths. How do you know if your vehicle is safe? The National Highway Traffic Safety Administration released an updated list of vehicles under recall. Sometimes however, the government's website will crash and the list may not be complete. Check your VIN at the NHTSA website to make sure. The list of cars affected by the recall has not been released, but seem to span multiple models over the years for many of the automakers.