2011 Bmw 135i Base Coupe 2-door 3.0l on 2040-cars

Auto blog

BMW Films are on the way back [w/videos]

The BMW Films series caused a stir in 2001 and 2002 by combining top-quality cinematography, Hollywood names and driving excitement to sell its sporty wares in a whole new way. By arriving five years before YouTube, they ranked as some of the earliest viral videos on the internet. By now, these sorts of films are almost commonplace, but back when BMW hit upon the idea, the idea of brand-integrated short films on the internet was still a novelty. Now, for the first time in over a decade, the German automaker is planning on bringing back BMW Films for a new season.
Trudy Hardy, BMW North America Vice President of Marketing, announced the series' return at the 2014 Automotive News World Congress in Detroit, according to Ad Age. However, neither the German brand nor Anonymous Content, the original production company, have been willing to comment further on when the new videos are coming.
The original series of eight films starred Clive Owen as the Driver (back then, Owen was largely unknown to American audiences), a mercenary who would take a variety of jobs and always drive a BMW. David Fincher executive produced the first season and directors included top names like John Frankenheimer, Ang Lee and Guy Ritchie. All of the second season movies had Owen driving a Z4, but in our estimation, the quality had fallen off a bit compared to the outstanding first season.

2014 BMW 740Ld xDrive does diesel in a big way

Slowly but surely, BMW is expanding its lineup of diesel-powered models here in the United States. In addition to the 328d sedan and wagon, 535d sedan and X5 xDrive35d crossover, we now have this, the BMW 740Ld xDrive (not to mention the refreshed 2015 X3 xDrive28d that also makes its debut here in Chicago). As its name - and the photos above - suggest, this means BMW is offering diesel power in its flagship, long-wheelbase 7 Series sedan, set to directly compete with the likes of the excellent Audi A8 TDI.
Under the hood is BMW's familiar 3.0-liter turbocharged diesel inline-six, delivering 255 horsepower and 413 pound-feet of torque, all of which is sent to the road via the company's xDrive all-wheel-drive system and ZF eight-speed automatic transmission. That torque thrust is available straight away from 1,500 rpm, and BMW says the 740Ld xDrive will sprint to 60 miles per hour in a very respectable 6.1 seconds. Official fuel economy estimates haven't been released yet, but we expect the car to net highway fuel economy ratings in the mid-30 range.
The 740Ld xDrive arrives in BMW showrooms this spring, priced from $82,500, not including $925 for destination. We're pretty stoked to drive it. But in the meantime, have a look at fresh images of the big sedan live from the Chicago Auto Show, above.

Mercedes and VW battling Uber and Apple to spend billions on Nokia mapping division

Whether for autonomous driving or simply better navigation, digital mapping is closely linked with the future of motoring. The sale of a major player in that industry is spurring a showdown between automotive behemoths and tech giants, and it's a fascinating battle to watch unfold. Nokia is selling its Here mapping division, and while the company might not have the name recognition of Google, it controls about 70 percent of the auto market. The business is valued at $785 million, according to Reuters, but is likely to sell for significantly more. Case in point: Uber reportedly submitted a $3 billion bid. Apple has also been rumored to be among those interested in purchasing Here. A trio of German automotive heavyweights is mounting a challenge to Silicon Valley, though. According to Reuters speaking to two unnamed insiders, Daimler, BMW, and Audi are teaming up to submit a joint bid for an undisclosed sum. They're worried that if Here falls under the control of tech companies, then automakers might have limited availability to these vital maps in the future. Nokia bought Here for $8.1 billion in 2007, according to Reuters. The company operates a fleet of vehicles with cameras and LIDAR that drive around the world to create high-definition maps. It also generates even more information by using the GPS data from shipping and trucking companies.