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Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

BMW-Toyota partnership to spawn hybrid supercar

BMW and Toyota inked a partnership some time ago to develop green technology, and while we were excited by the idea of a reborn Supra with BMW's carbon fiber reinforced plastic slashing the curb weight or an ultra-efficient, hybridized 1 Series, the joint efforts have been rather limited. That's set to change, though, according to a report from Australia.
Motoring reports that the partners have come to terms on a sports car. And not just any sports car, but a lightweight, hybridized model, with a six-figure price tag. Lending a bit of street cred to that idea is the site's claim that Toyota is currently carrying out durability testing on the BMW i8. According to the site, the new model will slot into the spot left by the Lexus LFA, although based on the language used, it's unclear if this is the Tokyo-bound vehicle we mentioned several months ago.
Details on this potential car are limited, although Motoring claims it will use a Toyota hybrid system mated up to a BMW gas engine - likely the 4.4-liter, twin-turbo V8 found in the M5 and M6. That sounds pretty amazing to us, but we'd still advise taking this with a grain of salt. What would you like to see out of a joint-venture supercar from Toyota and BMW? Let us know in Comments, and have your say on the prospects of a hybridized, twin-turbocharged V8.

BMW Smart Charging App helps drivers charge for less

As electric vehicles proliferate and people try to conserve energy, moves toward smart charging seem only natural. Now, BMW is offering smarter charging, and it should mean more money in the pockets of its customers when they charge at home. BMW owners who drive one of the company's i vehicles will be able to use the BMW Smart Charging App that taps into a national energy rate database (powered by Genability) to allow drivers to automate charging during off-peak hours when electricity usage costs are lower. Charging vehicles at these lower rates could save drivers as much as $400 a year, BMW says. It's a simple idea, but one that could make BMW's EVs even more attractive to potential customers. The BMW Smart Charging App is initially available to customers who have leased a BMW ActiveE from the company's 2012 test fleet, a group whom BMW dubs Electronauts, and many of whom are also early adopters of the BMW i3. The app will then become available to all BMW i3 and i8 customers beginning in 2015. The Smart Charging App is integrated with the BMW i Remote App, which links with the BMW ConnectedDrive interface to also allow drivers to monitor charging times and vehicle status, adjust charging settings and even adjust vehicle temperature so the car is ready before the driver gets in the vehicle. The Smart Charging App is available for iOS and Android devices. Find more information in the press release from BMW below. BMW Launches First App to Automate the Home Charging Process for BMW i Electric Vehicles. 09.06.2014 BMW Smart Charging App Determines Optimal Times for Charging Electric Vehicles Based on Rates and Calculates Cost. Woodcliff Lake, NJ – June 9, 2014... The new BMW Smart Charging App makes it possible for BMW i customers to automatically identify the best rates and times for charging their electric vehicles at home. Developed by the BMW Group and available for Android and iOS devices, the BMW Smart Charging App is integrated with the BMW i Remote App, which allows drivers to get vehicle information via their smartphone. The BMW Smart Charging App has the potential to save customers as much as $400 annually on their electric bills. BMW is the first automotive manufacturer to offer this automated and fully integrated functionality. In its initial phase, the BMW Smart Charging App is currently available to BMW Electronauts.