2010 Bmw 128i Base Coupe 2-door 3.0l on 2040-cars

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BMW announces M235i xDrive, 7 Series Exclusive among summer upgrades

Like any automaker worth its lug-nuts, BMW is constantly striving to improve its products. And so it has announced a series of upgrades for the summer - none of them revolutionary, but a couple of them notable.
For one, the Bavarian automaker has announced that is is offering xDrive traction on the M235i coupe, a model that has been available until now only in rear-drive configuration. The all-wheel drive version comes with the same 3.0-liter twin-turbo inline-six with 326 horsepower (320 in the US market) and eight-speed automatic transmission as the rear-drive version, but now channels that power to all four wheels for a 0-62 time quoted at 4.6 seconds - two little ticks quicker than the existing version. It's the first time that all-wheel drive is being offered on the 2 Series, and will also be fitted on the convertible - at least, that is, in Europe. We're waiting on confirmation of North American availability.
Among the other announcements is a special edition of BMW's flagship luxury sedan. The 7 Series Exclusive Edition upgrades with metallic paint, 19-inch V-spoke alloys, Nappa leather upholstery and a leather-trimmed instrument panel. Buyers will also be able to opt for the Merino fine grain leather and Alcantara roof lining from the BMW Individual catalog, and choose between any available engine or either wheelbase lengths.

BMW starts Apple-like "Genius" program to explain tech

Even workaday cars are so capable now that even most auto scribes don't truly find out about a car's limits until a professional driver shows them what they are. It's the same with a vehicle's suite of features and the technology inside - there's so much of it that most people will have no idea what their cars can offer them. BMW is the latest company to make a personal effort to change that, introducing "young, tech-savvy employees" to dealerships as part of its "BMW Genius Everywhere" initiative.
Having no part in the actual sale of a vehicle, a BMW Genius is present on the showroom floor only to answer questions about the company's products and their features. If the customer decides to buy, he is transferred to a salesperson. A pilot program in the UK proved its effectiveness, it will now be rolled out across Europe and then come to the United States toward the end of this year in time for the launch of the i3. Details are still being worked out, but each BMW dealer will have at least one Genius.
For assistance that doesn't require visiting the auto mall, BMW is also putting vehicle and feature tutorials on its US website to "make our knowledge about our brand more interesting and more accessible to the consumer." They will appear online sometime in the latter half of the year, and will also be bundled into iPhone and iPad apps.

Dealers mobilize to protect their margins from automaker subscription services

Six individual auto brands — Lincoln, Cadillac, Porsche, Mercedes, BMW and Volvo — have established or are trialing a vehicle subscription service in the U.S. Three third-party companies — Flexdrive, Clutch and Carma — run brand-agnostic subscription services. And three automakers — Mercedes-Benz, BMW, and General Motors — have also launched short-term rental services. Dealers, afraid of how these trends might affect their margins, are building political and lawmaking campaigns to protect their revenue streams. So far, three states are investigating automaker subscriptions, and Indiana has banned any such service until next year. It's certain that those three states are the first fronts in a long political and legal battle. Powerful dealer franchise laws mandate the existence of dealers and restrict how automakers are allowed to interact with customers to sell a vehicle. On top of that, Bob Reisner, CEO of Nassau Business Funding & Services, said, "Dealers and their associations are among the strongest political operators in many states. They as a group are difficult for state politicians to vote against." In California earlier this year, the state Assembly debated a bill with wide-ranging provisions to protect against what the California New Car Dealers Association called "inappropriate treatment of dealers by manufacturers." One of those provisions stipulated that subscription services need to go through dealers, but that item got stripped out when dealers and manufacturers agreed to discuss the matter further. In Indiana, Gov. Eric Holcomb signed a moratorium on all subscription programs by dealers or manufacturers until May 1, 2019, to give legislators more time to investigate. Dealers in New Jersey have taken their campaign to the state capitol, asking that the cars in subscription programs get a different classification for registration purposes. Automakers run the current subscription services and own the vehicles. Sign-ups and financial transactions happen online or through apps, leaving dealers to do little more than act as fulfillment centers to various degrees, with little legal recourse as to compensation amounts when they're called on to deliver or service a car. That's a bad base to build on for business owners who've sunk millions of dollars into their operations.