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BMW preparing two concepts for Villa d'Este
Thu, 20 Mar 2014Every spring, the finest automobiles ever to grace tarmac gather on the shores of Lake Como for the Concorso d'Eleganza Villa d'Este. It's a chance for the most beautiful classics to compete for awards and for automakers and design studios to show off their concept cars under the soft light of the Italian sun. But while most of the vehicles old and new that show up for the concours are ones we've seen before, BMW takes things a step further.
As patron of the concorso d'eleganza for the past ten years, BMW regularly cooks up something new for the glamorous extravaganza. Last year it teamed up with Pininfarina for the Gran Lusso Coupé and revealed it alongside the Concept 90 motorcycle. The year before that came the BMW Zagato Coupe, preceded by the 328 Hommage and the M1 Hommage (pictured above) before it.
The theme for this year's event is the Roaring Twenties. BMW may not have been known back then on the same level as Bugatti or Duesenberg, but Rolls-Royce sure was.
BMW and Samsung team up with Galaxy Gear smartwatch that talks to your i3
Sun, 12 Jan 2014Without a doubt, the most impressive thing that BMW showed at CES this year was a driverless M235i drifting flawlessly around a wet track at Las Vegas Speedway. However, that bit of robotic helmsmanship wasn't the only trick the German company had up its sleeve. Or, more to the point, on its wrist.
Taking a page from rival Mercedes-Benz, BMW demonstrated how a "smartwatch," in this case the Samsung Galaxy Gear, could be made to function usefully with a vehicle, in this case the BMW i3. Calling it a "research application," BMW showed off its BMW i Remote App on the Galaxy Gear; the app gives information about state of battery charge, available range and whether or not all the doors and windows are closed or open. Perhaps more useful still, the watch can be used to send a destination to the i3's navigation unit, adjust the climate control in preparation for a trip and can recognize voice commands. Nifty stuff, if not world-shaking, that could help tech-obsessed luxury buyers take a second look at the upcoming BMW EV.
Take a closer look at the watch in action below, or read thru the BMW press release.
2014 BMW 328i xDrive Gran Turismo
Thu, 24 Apr 2014"The Ultimate Driving Machine" has been BMW's tagline for nearly 40 years. Launched in the 1970s, the marketing campaign was a stroke of genius by ad firm Ammirati & Puris, as the phrase helped differentiate the imported Bavarian cars from their fellow European rivals by subtly pointing out that Mercedes-Benz and Audi were offering luxury models, while BMW was selling sporty and youthful driving dynamics. The campaign worked - some would argue that stands among the most effective ad campaigns ever - and countless Baby Boomers embraced the brand's fun-to-drive image by taking delivery of the company's new models.
BMW still boasts that its vehicles are "The Ultimate Driving Machine" four decades later, but the brand is very different today. It offered just a few model lines in the mid-1970s, and only a handful of vehicles within. In 2014, the automaker offers an exhaustive range comprised of nearly a dozen lines with almost 50 different models. To survive and thrive, BMW has decided it must massively broaden its appeal.
One of the latest arrivals to BMW's ever-growing stable is the 2014 3 Series Gran Turismo. The five-door hatchback is best thought of as a smaller version of the company's 5 Series Gran Turismo built on stretched 3 Series platform that, in the case of this test car, shares the running gear of the 328i xDrive sedan. On paper, the five-passenger vehicle checks all the proper boxes with regards to performance, utility and economy. But does this family-focused 3 Series still deliver driving dynamics that qualify it for the title of Ultimate Driving Machine?