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Recharge Wrap-up: BMW i3 Super Bowl ad, Tesla updates backup camera

For the fourth year in a row, fuel economy is the biggest factor in buying a new vehicle. A new report from JD Power and Associates found that, despite cheaper gas, customers still sought out fuel-sipping cars. 14 percent of survey responders cited mileage as the biggest concern when shopping for a new car, and the second most important reason to reject a vehicle. The biggest deal-breaker, though, when it comes to buying a new car is much more superficial: 30 percent of shoppers cite appearance as the main reason to avoid buying a particular vehicle. Read more at Automotive News, or in the press release below. Tesla's 6.1 Firmware update for the Model S makes maneuvering the car in reverse a bit easier. The update includes reverse guiding lines for the rear-view camera when backing up. Combined with the parking sensors, the new lines in the display make it easier to place the car into parking spots by showing where the car will be positioned based on the angle of the steering wheel. Two white lines curve with the steering to show where the car is going. Check it out in the video below or read more at Teslarati. BMW will air a new ad for the i3 during Super Bowl XLIX. The 60-second commercial will play during the first quarter of the game on Sunday, February 1. BMW didn't give the whole idea behind the TV spot away, but did hint at the concept behind the ad. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy," says BMW's Trudy Hardy. Despite Cheap Gas, Fuel Efficiency Still a Primary Concern Exterior Look/Design Top Reason Buyers Don't Even Consider a Vehicle WESTLAKE VILLAGE, Calif.: 14 January 2015 - Despite gas prices falling to their lowest levels since 2010, fuel economy-for a fourth consecutive year-remains the most influential factor among the majority of new-vehicle buyers in determining which vehicle they select, according to the J.D. Power 2015 U.S. Avoider StudySM released today. The study, now in its 12th year, examines the reasons consumers purchase, reject or do not consider-or avoid-particular models when shopping for a new vehicle. According to the study, 14 percent of new-vehicle owners cite gas mileage as the most influential reason for selecting the vehicle they ultimately purchased. At the segment level, gas mileage is the primary purchase reason among buyers of compact, small and midsize cars and compact MPVs.

BMW M3 and M4 will rock 430 hp from twin-turbo six with standard manual [w/video]

We're not sure which spec we're most intrigued by for the new BMW M3 and M4: the twin-turbo six-cylinder with 430 horsepower and "far beyond" 369 pound-feet of torque, the 3,300-pound curb weight or the standard six-speed manual transmission with automatic throttle blipping on downshifts. That engine is fitted with both Valvetronic and Double-Vanos, twin-wire arc-spray coating in the cylinders instead of liners to save weight, a track-ready cooling system with additional radiators, a forged crankshaft, dry-sump lubrication and a magnesium oil sump. BMW says its "high revving concept" has a redline beyond 7,500 rpm.
In the M4, it will be pulling a coupe with "a weight of just under 1,500 kilograms," which is 3,300 pounds to you and me. That number is said to include no driver and 90 percent fuel, but we're still waiting on the exact number and specs. BMW says it's "around 80 kilograms lighter than a comparably equipped predecessor model," putting the power-to-weight ratio at something like 7.68 pounds per horsepower at the same time as it helps reduce fuel consumption by 25 percent. The use of carbon fiber reinforced plastics (CFRP) for the roof, drive shaft (with no center bearing), trunk and front strut brace, and forged aluminum for suspension components, have aided in the weight loss. This time around, the sedan - the M3 - will also get a CFRP roof.
The default option will be a six-speed manual.

BMW offers xDrive on 2015 2 Series

BMW has released its mile-long list of model changes for 2015. It's mostly comprised of tiny tweaks to options packages, pricing or trim colors, but there are a few interesting new features in there too. One thing all buyers will notice is that as of July 1, the company's destination charge increases by $25, to $950 for all of its models.
The 2 Series gets two really useful upgrades for 2015. We already knew that BMW's xDrive all-wheel drive system would be offered on the M235i this summer. However, it won't be the only 2 capable of spinning all four wheels. The 228i model will also be available with the system for $34,850 (after destination), $1,800 more than the standard model.
The other big addition brings a sportier ride to the 228i (with or without xDrive) for those who don't want to spring for the M235i. BMW is adding a Track Handling Package (pictured above) that lowers the suspension 10mm and includes the Adaptive M Suspension, Variable Sport Steering, M Sport Brakes and 18-inch wheels with Michelin Pilot Super Sport tires. It's available on manual or automatic models at $1,600 for cars ordered with the M Sport or Sport Line trims or $2,200 without it.