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BMW recalls i8 for stability control problem
Wed, Jan 13 2016The Basics: BMW will recall 16 examples of the 2015 i8 with production dates between May 29, 2015, and June 5, 2015. The Problem: Improperly drilled holes in the dynamic stability control hydraulic unit could restrict the movement of one or more of the part's pistons. This problem could impact the DSC's control over the vehicle's braking. Injuries/Deaths: None reported. The Fix: BMW dealers will check the DSC hydraulic unit and will replace the part if necessary. If You Own One: BMW expects the recall to start February 10. More Information: BMW previously recalled 223 examples of the 2014 i8 for a possible fuel leak. Related Video: RECALL Subject : Impaired Dynamic Stability Control (DSC) Functions Report Receipt Date: DEC 28, 2015 NHTSA Campaign Number: 15V882000 Component(s): ELECTRONIC STABILITY CONTROL Potential Number of Units Affected: 16 All Products Associated with this Recall Vehicle Make Model Model Year(s) BMW I8 2015 Details Manufacturer: BMW of North America, LLC SUMMARY: BMW of North America, LLC (BMW) is recalling certain model year 2015 i8 vehicles manufactured May 29, 2015, to June 5, 2015. Improperly drilled holes within the Dynamic Stability Control (DSC) hydraulic unit may restrict one or more pistons impairing the DSC functions, including braking. CONSEQUENCE: Impaired DSC functionality may negatively impact vehicle handling and braking and increase the risk of a crash. REMEDY: BMW will notify owners, and dealers will inspect the DSC hydraulic unit, and replace if necessary, free of charge. The recall is expected to begin February 10, 2016. Owners may contact BMW customer service at 1-800-525-7417. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.
Lexus NX, BMW i3 to get Super Bowl commercials
Mon, Jan 19 2015At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.
Looking back at 84 years of BMW roadsters
Tue, 01 Oct 2013Today BMW is a top player in the luxury vehicle market, but it wasn't always so. With origins as an airplane engine builder early in the 20th Century, it broke into the automotive industry when it bought Automobilwerk Eisenach in 1928. That German manufacturer was licensed to build the Austin Seven under the name Dixi DA-1, which could be had in a roadster body style. In 1929, BMW dropped the Dixi name, and by 1936, it was building a car it designed in-house, the 326 sedan. That was followed by the company's first roadster of its own design, the swoopy two-door 327 of 1937.
XCAR picks up there, and gives a history of BMW's iconic roadsters starting with the 327, ending with today's Z4, and covering everything in between - including the beautiful post-war 507 of 1957 and the funky, plastic-bodied 1989 Z1.
The video, which we've included below, is a good history lesson and a great chance to see a bunch of classic BMWs, spanning 84 years, all driven back to back within the safe confines of a racetrack. When you have a spare 20 minutes, go ahead and take some time to watch it.

