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BMW apparently still undecided about future i project electric vehicles

Coaches like to say that there's no "i" in team. At least one BMW executive is saying the company's not sure if there are any more "i"s in its near future. BMW executive Harald Krueger indicated that the German automaker is holding back on any i-project plans besides the i3 city car and i8 plug-in hybrid sports car until the company gets a better idea of how those models are selling, Reuters says. Bimmer has spent about $2.7 billion on the plug-in sub-brand and says it's taken more than 11,000 orders for the i3 since the model was first shown off at German dealerships last fall. Additionally, BMW has no plans to make the i3 in China (BMW makes versions of its 3- and 5-series sedans there). As we all know, should the brand expand, BMW has already trademarked the "i" badge from i1 through i9. There are a lot of mixed messages on the BMW i project front. For example, early indications are that i3 demand has been higher expected. BMW North America chief Ludwig Willisch indicated earlier this month that US demand for the electric city car, at least for the near future, will likely to outstrip supply. Bimmer dealers in the US will start getting the $41,350 i3 in May. Additionally, fellow BMW executive Jacob Harb said the company was already starting to work on its next EV, to be larger than the i3, though he didn't give many details and was later somewhat refuted by another BMW spokesman. So stay tuned. Featured Gallery 2015 BMW i8 View 22 Photos News Source: Reuters Green BMW Electric i8 bmw i5 harald krueger

2015 BMW X4 xDrive28i

When BMW unveiled the X6 back in 2008, critical reviews were mixed, to say the least. By all accounts, the heavyweight crossover actually drove quite well, but the idea of a BMW X5 that traded a lot of functionality for polarizing looks and a higher price tag seemed like a tough sell. Then it went on sale and quickly proved to be a cash cow. Today, the German brand has moved over a quarter million of the things worldwide. Unsurprisingly, this success has moved BMW to double down on its so-called Sport Activity Coupe by adding a smaller variant. The all-new X4, while not a bad steer in and of itself, makes even less sense than its big brother, particularly when viewed alongside BMW's other offerings. Like the X6 and X5, the X4 borrows heavily from another of the brand's utility vehicles, in this case, the less-costly X3. Also like the X6, this new crossover-coupe's styling is sure to cause a schism among critics and consumers alike. You can probably guess where the majority of the Autoblog camp falls. To be totally frank, the exterior of the X4 is simply ghastly to this writer, particularly in this tester's eye-catching paint. Admittedly – and much like the X6 – there's not much objectionable from the A-pillar forward, where the X4 has a lot in common with the X3. It's only once moving towards the rear that things well and truly go wrong. There's just so much visual mass, and it's been made worse by the way BMW designers wussed out. Bear with me. Compare the profile of the X6 with the X4, and pay particular attention to the roofline on the bigger vehicle. The angle of the roofline is noticeably more dramatic on the X6, which comes at the expense of second-row headroom (an oft-criticized area for the big boy). For the X4, designers tried to have their cake and eat it too, maintaining second-row headroom but with a coupe-like profile. The result is an X4 that is bulbous and uncouth from the B-pillar back, more hunchbacked Gran Turismo than svelte Gran Coupe. BMW might have been better served if its exterior work had followed the stylings of the cabin, which is more or less a clone of what's on offer in the X3. Material quality is still great, with soft-touch plastics and available cool-to-the-touch brushed aluminum throughout. I really dug the Ivory White Nevada leather and contrast red stitching on this test vehicle, as it provided an eye-pleasing departure from the sea of blacks, grays and tans so typical of the luxury crossover market.

Audi leading rival BMW in worldwide luxury sales race

If you thought competition among the German luxury automakers was hot before, it looks like things are just getting started. For the first two months of the year, Audi has sold more cars than BMW worldwide by just 383 cars.
Audi claims to have sold 242,400 vehicles through February, up 9.3 percent from last year, compared to 242,017 units from BMW, up 8.9 percent, in the same period. While the advantage is tiny, its implications could be huge because Bimmer has been the leader in the premium car segment for the last nine consecutive years. Mercedes-Benz lags behind them somewhat at 229,630 vehicles through February. According to Bloomberg, at this time last year Audi had sold 429 fewer cars than BMW.
The growth is all part of Volkswagen Group's goal to become the world's largest automaker. It currently ranks in second when its heavy truck businesses are considered. The German automotive giant also wants to be the world's leading premium carmaker. "Competition in the premium segment is more intense than ever," said Audi CEO Rupert Stadler to Bloomberg.