Tesla loses top communicator Simon Sproule to Aston Martin

Wed, Oct 8 2014

Looking for a new job? Have experience working in a frenetic environment, promoting cutting-edge mobility products for a demanding boss determined to change the way we travel on this planet, as well as how we trek to others? We hear Tesla Motors just might have an opening for such a person. Again.

Simon Sproule, the electric automaker's vice-president of communications and marketing is vacating his cubicle after a mere six months in order to become the chief marketing officer (CMO) over at Aston Martin. That position had gone begging for a year until this appointment. Once he's settled into his new digs, Sproule will again be breaking rock with former Nissan associate Andy Palmer who himself recently took the top spot at the British luxury marque.

The move comes at what seems like an inopportune time for Tesla. It has a big D product announcement – suspected to be an all-wheel-drive update of the Model S Â– scheduled just two days from now and the reveal of its "mass market" Model ? early next year. The company declined our offer to comment on the situation.

Aston Martin, on the other hand, should be happy to finally have someone at the marketing helm, what with the recent dropping of the veil from its Lagonda sedan and what's likely to be a bevy of new product built on its forthcoming platform.

News Source: PR Week
Image Credit: Haruyoshi Yamaguchi / Bloomberg via Getty Images

Green
Marketing/Advertising
Aston Martin
Tesla
simon sproule

By Domenick Yoney