Subaru pulls on our heartstrings with father and daughter ad
Sun, Jun 7 2015
While it wasn't actually my first car, my parents gifted me a 1990 Mercury Sable as a daily driver, considering that my own chosen car, a 1965 Karmann Ghia, wasn't exactly the most reliable steed in the world. And while I predictably disliked the new-to-me family car, looking back, it was perfect – reliable, safe and, perhaps most importantly for a 17-year-old, free. If it weren't for that car, simple things like going to school, interviewing for jobs and even going to see a movie with friends would have been a massive ordeal.
I eventually traded that old Mercury in on the first new car I ever bought at a dealership, with my parents' blessing and, as you might have guessed, my dad's co-signature. While I know not everyone's automotive journey began this way, I'm certain that my story is not actually mine alone. That's why this new ad from Subaru pulls at so many heartstrings – a father cleans out his old Forester, finding keepsakes and nearly-forgotten memories along the way, as he prepares to pass it on to his 16-year-old daughter.
Check out the video above, and feel free to share your own hand-me-down stories in Comments.
- News Source: Subaru via YouTube, Adweek
- Marketing/Advertising
- Subaru
- Ownership
- Crossover
- Videos
- first car
By Jeremy Korzeniewski
See also: California adapts ZEV mandate with PHEVs for smaller automakers, Subaru recalls 81,000 Impreza models for airbag replacement, Mazda, Mitsubishi, and Subaru expand global Takata recalls by 715k [UPDATE].