Scion FR-S Release Series 1.0 hits dealers with $29,990 MSRP

Wed, 10 Sep 2014

If you're familiar with Scion, you likely know all about the Release Series special editions, and back in April, the automaker showed us the first RS example of its FR-S coupe. At that time, we knew the price would come in somewhere "under $30,000," and while that's technically true, the final number is a whopping ten bucks below that $30k mark. Yep, the yellowest Scion can be yours for $29,990, not including $770 for destination.

Only 1,500 of the FR-S RS 1.0 coupes will be made, all fitted with TRD lowering springs, a quad exhaust system, TRD steering wheel, HID headlamps with LED running lights, a TRD shift knob, pushbutton start, black seats and, of course, that aero kit. The $29,990 price applies to cars that use the six-speed manual transmission. If you want the automatic, be prepared to shell out $31,090.

Scroll down for more details about the special Scion. And if the super-yellow coupe isn't really lighting your fire, you can always opt for its Subaru sister, in a lovely shade of blue.

Exclusive Scion FR-S Release Series 1.0 Arrives at Dealerships Nationwide

Head-Turning, Motorsports-Inspired Series Available in Limited Quantities

September 08, 2014

TORRANCE, Calif. (Sept. 8, 2014) – The wait to own the first Scion FR-S limited edition release series is finally over. Scion fans and racing enthusiasts can now get behind the wheel of the FR-S Release Series 1.0, a modern homage to the sports coupe's racing roots. Revealed earlier this year at the New York International Auto Show, the FR-S Release Series 1.0 is now available at dealerships nationwide.

With just 1,500 Release Series 1.0 vehicles produced, FR-S enthusiasts must move fast to own the limited edition coupe. Striking with a coat of Yuzu exterior paint color, the Release Series 1.0 comes equipped with enhanced features from Toyota Racing Development (TRD), including TRD Quad Tip Exhaust System and TRD lowering springs. Other highlights are the custom-designed aero kit with a rear spoiler and side fender garnish. Highlighting its exclusivity, each vehicle contains its sequential release series badge (1 of 1500) inlayed on its brushed aluminum shifter surround plate.

"The Scion FR-S Release Series 1.0 is the ultimate tribute to motorsports history that not only has the looks for the track, but also brings that energy into the driver's seat," said Scion Vice President Doug Murtha.

Additional FR-S Release Series 1.0 features include:
TRD steering wheel
TRD shift knob
Black seats with T-pattern
HID headlamps with LED daytime running lights
TRD logo cargo mat
Smart Key with Push Button Start

A full walk-around video of the Scion FR-S Release Series 1.0 can be viewed on Scion's official YouTube channel.

The FR-S comes with either a six-speed manual transmission or a six-speed automatic transmission with paddle shifters and Dynamic Rev Management® technology. The Manufacturer's Suggested Retail Price (MSRP) is $29,990 with a manual transmission or $31,090 with an automatic transmission, excluding the delivery, processing and handling (DPH) fee of $770. For more information about the FR-S Release Series 1.0, visit www.scion.com/FRSRS.

By Steven J. Ewing