Rolls-Royce Ghost gets in the pink for breast cancer charity

Thu, 18 Apr 2013

Rolls-Royce has unveiled a special version of its extended-wheelbase Ghost, called FAB1, with the hopes of helping to raise more than one million pounds (roughly $1.5 million) for a UK charity named Breast Cancer Care. Over the next year, the FAB1 Million Project will see this pink Ghost used to raise money by renting it out for special events and occasions with all of the proceeds going to the charity.

More than just a pretty pink paint job, though, this Ghost demonstrates some of the bespoke options you can order from Rolls-Royce, including pink carpeting, pink leather, pink center caps and even a pink umbrella tucked into the door. The full press release for this Ghost can be found below.

ROLLS-ROYCE MOTOR CARS PROVIDES GHOST EXTENDED WHEELBASE TO FAB1 MILLION PROJECT IN SUPPORT OF BREAST CANCER CARE

Rolls-Royce Motor Cars proudly presents FAB1, a Rolls-Royce Ghost Extended Wheelbase set to support FAB1 Million and Breast Cancer Care.

Headed by Chris Evans, the FAB1 Million project is set to raise £1 million for Breast Cancer Care through making this bespoke Ghost available to hire over the next twelve months. This extraordinary car will make appearances at exclusive events as well as being available for hire for any special day, with all proceeds directly benefiting Breast Cancer Care.

In support of this exciting project and very worthy cause, the Rolls-Royce Bespoke team has prepared a very special motor car, combining numerous exclusive bespoke elements, from pink accented umbrellas, to hand-embroidered headrests featuring the Breast Cancer Care pink ribbon motif. Further enhancements include unique 'FAB1' treadplates and a Blushing Pink and Crème Light interior leather scheme. An uplit Spirit of Ecstasy adorns the silver satin bonnet.

In addition to providing a superior ride experience and ample legroom, the passenger experience of this exceptional Ghost Extended Wheelbase is enhanced with hand veneered picnic tables, 9.2 inch LCD screens and a champagne coolbox. Passengers will be able to relax with a chilled glass of champagne, indulge in a concerto, courtesy of a 10-channel amplifier and 16 speakers delivering 600 Watts of surround sound, or simply sink into sumptuous leather seats and lambswool footmats, relaxing into luxurious silence as they journey to their destination.

"When I received the call from Chris Evans to support FAB1 Million, we immediately sprang into action," said Jolyon Nash, Sales and Marketing Director. "It's taken countless hours to create such a special car but every minute spent is absolutely worth it for such a valuable cause. We wish the project every success."

The project is set to launch on Thursday 18 April with a star-studded point to point drive in FAB1 from Land's End to John O'Groats.

By Jeffrey N. Ross