Renault teases 'premium' Frankfurt concept
Thu, 05 Sep 2013
Nobody does 'premium' like Renault – and we do mean nobody. The French automaker has thrown all manner of projectiles at Europe's luxury car market dartboard over the years, including the left-field Vel Satis and Avantime 'coupe' of the 2000s – models that looked more like MPVs than traditional premium cars. Today, Renault still offers its po-faced Latitude sedan, but the badge-engineered Korean Samsung SM5 hasn't caught on – even among Francophiles. In fact, the whole idea of French luxury is almost nonexistent in today's marketplace, with the Citroën C6 having recently gone out of production.
But judging by this teaser photo for next week's Frankfurt Motor Show, Renault may not be willing to cede the upper end of the market just yet. Along with the tightly cropped image of the headlamp above, Renault has issued a statement saying it will unveil a "new concept car which embodies its vision of Premium motoring."
There's no further details to go on, other than a statement saying this is the "latest opus in Renault Design's lifecycle-based series of concept cars," all of which will be displayed at the show. That grouping of six showcars, we might add, was designed under Laurens van den Acker's leadership, with such notables as the stunning 2010 DeZir coupe and scissor-doored Captur concept of 2011. Whatever this unnamed concept turns out to be, we're guessing it'll be unmissable.
A new Concept Car by Renault at the 2013 Frankfurt Motor Show
September 05, 2013
Renault is to unveil the new concept car which embodies its vision of Premium motoring at the 2013 Frankfurt Motor Show.
The latest opus in Renault Design's lifecycle-based series of concept cars will be revealed on the Renault stand (Hall 8) at 1:30pm on Tuesday, September 10.
The Frankfurt Motor Show will provide the first ever opportunity to discover the six concept cars that have been developed by the teams at Renault Design, under the leadership of Laurens van den Acker, together under the same roof.
By Chris Paukert
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