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Recharge Wrap-up: BorgWarner buys Remy, Citroen's Bluesummer

Tue, Jul 14 2015 BorgWarner will buy Remy International. The auto parts maker, known especially for its turbocharging technology, will buy Remy, a maker of electric motors for EVs and hybrids, in order to better compete in a growing electrified vehicle market. In a deal expected to close late this year, BorgWarner has offered to buy 32.2 million shares of Remy at $29.50 each for a total of about $950 million. Remy did about $1.2 billion in sales in 2014. Read more from Reuters.

Deliveries of the Tesla Model S P85D will begin soon in Hong Kong. Some customers there have received emails from Tesla saying, "Your Model S is ready to enter production," and asking for registration information. Hong Kong is likely to be one of the first locations to receive the right-hand-drive version of the P85D. The first deliveries are expected in late August. Read more at Inside EVs.

Tesla Motors has hired Ganesh Srivats as its vice president for sales in North America. Srivats is the former senior vice president at British luxury fashion brand Burberry. The hire will help Tesla build its luxury lifestyle image as the company enters more markets around the globe. "If Tesla is thinking that they are selling a lifestyle and a way of thinking, then someone from Burberry could be the right choice," says Ken Harris of Cadent Consulting Group. "Burberry gets lifestyle." Earlier this year, Tesla reassigned its vice president of worldwide sales and service Jerome Guillen, and created separate sales positions for North America, Europe and Asia. Read more from Bloomberg.

Citroen will distribute Bollore's four-seat, electric convertible, the Bluesummer. Bollore Group and PSA Peugeot Citroen recently announced that the funky EV would be built at PSA's plant in Rennes, France beginning in September. While it originally appeared that the Bluesummer would be available through carsharing programs, Citroen now says it will sell the Bluesummer through its dealership network. "This partnership with the Bollore Group is an opportunity for the Citroen network to increase its sales by attracting to its showrooms new customers who like the originality and freshness of the Bluesummer and thus promoting all the vehicles in the range," says Philippe Narbeburu, sales director for Citroen France. Read more in the press release below.

CITROEN FRANCE WILL DISTRIBUTE THE BLUESUMMER, THE BOLLORE GROUP'S 100%-ELECTRIC, FOUR-SEAT CONVERTIBLE

Paris, 9 July 2015

Under the strategic partnership agreement between PSA Peugeot Citroen and the Bollore Group, CITROEN will distribute through its French network the 100%-electric, fourseat Bluesummer, an original convertible totally in phase with the Brand's values. It is an opportunity for both the Bollore Group and the CITROEN Brand.

On 17 June, PSA Peugeot Citroen and the Bollore Group announced the signing of a strategic partnership agreement. The deal includes the distribution and manufacture by PSA Peugeot Citroen of the Bollore Group's electric car, the Bluesummer. PSA Peugeot Citroen will build the cars at its plant in Rennes starting in September 2015, while marketing of the Bluesummer will be in the hands of CITROEN France.

The Brand is indeed enthusiastic about distributing this 100%-electric, four-seat convertible with a body moulded in ABS PMMA plastic dyed in the mass. It is a bold and original car totally in phase with CITROEN's values.

The Bollore Group has developed considerable expertise in electricity storage and the development and application of electrical systems. It is active in the electric mobility market and has designed and developed several vehicles, including the Bluesummer. By marketing the Bluesummer through this partnership, the Bollore Group will benefit from the strength and expertise of the CITROEN Brand's Distribution network – a network recognised and well established all across France.

"This partnership with the Bollore Group is an opportunity for the CITROEN network to increase its sales by attracting to its showrooms new customers who like the originality and freshness of the Bluesummer and thus promoting all the vehicles in the range", says Philippe Narbeburu, Sales Director France for Citroen and DS.

This agreement between the Brand and the Bollore Group will be formalised through commercial agent contracts with the CITROEN dealers who want one.

Related Gallery 2015 Tesla Model S P85D: Detroit 2015
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  • News Source: Reuters, Inside EVs, Bloomberg, Citroen
  • Green
  • Hirings/Firings/Layoffs
  • Marketing/Advertising
  • Tesla
  • Citroen
  • Electric
  • Luxury
  • recharge wrapup

By John Beltz Snyder


See also: Recharge Wrap-up: Smart Silvretta E-Car Rally, Uber's autonomous Teslas, Recharge Wrap-up: liquid-cooled Tesla Supercharger, Acenta+ Leaf, Recharge Wrap-up: Mazda, Subaru and Toyota PHEV, Nomadic Power grant.