Ram 1500 Mossy Oak Edition ready to start Truck Dynasty in the Motor City

Mon, 13 Jan 2014

Throughout the last half of the 20th Century and extending into the 21st, our country has had an on-again, off-again love affair with redneck culture. Urban Cowboy begot The Dukes of Hazzard which bled into the Ernest movies, which, in turn, paved the way for the long locks of Joe Dirt and Kid Rock. These days Duck Dynasty is the ignoble standard bearer for the hillbilly way of life – a group that would undoubtedly feel right at home in the latest offering from Ram, the 2014 Ram 1500 Mossy Oak Edition.

Custom designed for the hunters, fishers and other outdoors-folks that make up the Ram customer base (according to the company's press release) the latest instantiation of the Mossy Oak boasts a liberal daubing of camouflage. The camo rides on top of your choice of Black, Black Gold Pearl, Prairie Pearl and with either a Canyon Brown or Frost Beige interior. All of the Mossy Oak Edition trucks are 4X4s with a Crew Cab body, perfect for hauling your hunting buddies out into the wild places of the world.

Fashionable redneck culture doesn't come cheap apparently; the Ram 1500 Mossy Oak Edition starts at $39,985 with a $1,195 destination fee.

2014 Ram 1500: Mossy Oak® Edition Returns to Ram Lineup

After a brief, one-year hiatus, the Ram 1500 Mossy Oak® Edition is returning to the truck brand's model lineup.

Updated for 2014, the Mossy Oak Edition will now be available for the first time with the RamBox cargo management system, in both 6-ft.-4-in. and 5-ft.-7-in. bed lengths.

Originally introduced to the Ram Truck family in 2011, the Mossy Oak Edition is designed for enthusiasts who are passionate about the great outdoors.

The 2014 Ram 1500 Mossy Oak Edition further extends the multi-tiered relationship between the Ram Truck brand and America's top camouflage brand.

"Ram Truck is focused on the needs and wants of truck buyers," said Reid Bigland, President and CEO, Ram Truck Brand – Chrysler Group LLC. "Our Ram Truck owners are passionate about hunting and fishing. The Ram Mossy Oak Edition gives hunting enthusiasts a way to proudly proclaim their love for the outdoors."

Ram 1500 owner demographics illustrate a love for the outdoors: 30 percent hunt, 44 percent fish, 27 percent are boaters and 42 percent are campers.

"The Ram Truck brand has been a great partner to Mossy Oak," said Ronnie "Cuz" Strickland, Executive Vice President of Mossy Oak. "The people there love trucks, but they're also into hunting and fishing and understand that their customers are, too. To have Ram take that relationship to the next level by offering a special Mossy Oak Edition speaks volumes about their commitment to hunters and Outdoorsmen and women, and we are extremely proud to partner with them."

The Ram 1500 Mossy Oak Edition's bedcaps and tailgate are covered in Mossy Oak Break-Up Infinity® camouflage pattern, and the Mossy Oak logo is prominently displayed on the rear quarter panels. Break-Up Infinity-patterned lower cladding is also available.

Inside, the center column of the Ram's instrument panel is finished in Mossy Oak Break-Up Infinity, as are the door panel inserts. The Mossy Oak logo is embroidered on the four primary headrests. Buyers also can opt for Espresso Tuscany-colored Katzkin leather seats with Mossy Oak seatback embroidery.

The Ram Mossy Oak Edition is available exclusively as a Ram 1500 4x4 Crew Cab model, and is based on the popular Ram Outdoorsman.

Ram 1500 Mossy Oak Edition available colors include Black, Black Gold Pearl and Prairie Pearl monotone exterior, paired with Canyon Brown and Frost Beige interior.

Ram Mossy Oak Edition trucks will arrive in dealerships in early 2014. Ram Mossy Oak Edition pricing starts at $39,985, plus $1,195 destination charge.

Ram and Mossy Oak

Ram Trucks and Mossy Oak brand camouflage are partners in a multiyear, multifaceted program aimed at America's outdoor enthusiasts.

The Ram Truck brand is a major sponsor of Mossy Oak-produced television shows airing on the Outdoor Channel and the Pursuit Channel. In addition to commercial slots, Ram trucks are utilized by and featured in many of the shows.

By Seyth Miersma