Price cut boosts Dodge Viper sales dramatically
Mon, 06 Oct 2014It may go without saying that slashing the price on a new car – especially one this enticing – would only serve to boost sales. But in case you needed hard evidence, look no further than the Dodge Viper.
Last month Chrysler announced it was chopping a solid $15k off the price of a new Viper, dropping the MSRP of a base model to under $85k, the Viper TA to just over $100k and the top-of-the-line GTS to under $108k. The result has been more than a doubling in sales: According to Yahoo! Autos, Dodge sold 108 Vipers last month, which emerged as the best results the model has racked up in its current iteration. This compared to only 38 units sold in August, 48 in July and 36 in June – or, for year-to-year comparison, just 45 units in September 2013.
The sales initiative – which also saw recent buyers compensated with a $15k voucher towards the purchase of a new Viper – came in response to lagging sales. Back in March, with sales plummeting and stock piling up, Chrysler idled the Conner Avenue plant that builds the Viper. It then extended the shut-down in July for another few weeks. But with production back online, prices adjusted and sales picking up, hopefully we'll have seen the last hiccup in the life of one of America's finest performance machines - especially with the MY2015 enhancements in store.
By Noah Joseph