Peugeot reveals new 308 SW ahead of Geneva debut

Wed, 08 Jan 2014

Wagons may have been replaced largely by the ubiquitous crossover here in the States, but in Europe, estates big and small are still in high demand. And to meet that demand, Peugeot has revealed its new 308 SW, a vehicle similar in size and mission to our Volkswagen Jetta Sportwagen.

Based on the latest 308 hatchback, the new sporty wagon more space than the previous 308 SW that debuted back in 2008, yet thanks to PSA's EMP2 architecture, it also weighs a solid (and coincidentally, symbolic) 308 pounds less than the outgoing model.

The new 308 SW is set to debut at the Geneva Motor Show in March,before going on sale across Europe in the spring. Peugeot hasn't revealed engine specs, but we can expect a range of four-cylinder gasoline and diesel engines to be offered depending on the local market.

NEW PEUGEOT 308 SW – COMBINING THE QUALITIES OF NEW PEUGEOT 308 CONCENTRATED IN A SLEEK AND SPACIOUS ESTATE

- Style with substance – the New 308 SW has the capability to enhance expectations
- New Euro 6 engines place the SW's performance at the leading-edge of the segment
- The PEUGEOT brand continues its upmarket strategy

As the New 308 hatchback goes on sale in the UK, PEUGEOT expands its medium-car range with a new silhouette. Like the hatchback, the new Peugeot 308 SW has been completely redesigned, bringing with it class-leading levels of competitiveness.

PEUGEOT designers have styled a capacious and dynamic estate car with an attractive stance that is sleek and sporty (length 4.58m and height 1.47m). Its generous dimensions comfortably exceed the expectations and requirements of customers in this sector, providing ample volume, roominess, versatility and practicality.

With a volume of 610dm3 (VDA 210 standard), the boot capacity of the new PEUGEOT 308 SW is class-leading for the segment. With stylish and clean lines, it provides a very practical and clutter-free purpose-designed space. Its modularity is achieved with unparalleled simplicity (seats are folded with a single action from inside the boot) and effectiveness (perfectly flat floor). Its quality finish is worthy of the next category up.

Like the hatchback, the New Peugeot 308 SW benefits from utilizing the 'Efficient Modular Platform' (EMP2), optimising weight-savings and providing enhanced dynamic efficiency. In total, the new PEUGEOT 308 SW is 140kg lighter than its predecessor and this greatly enhances the overall driving experience and places it strongly against other competitor estate cars.

Available at launch, the Euro 6 petrol and diesel engines guarantee outstanding performance. A new BlueHDi version emits just 85g/km of CO2, setting a new benchmark in the segment.

Inside, the PEUGEOT i-Cockpit is modern, sleek and innovative, providing its driver and passengers with a clean and clear interior environment with new driving sensations.

Built with high quality materials and to exacting build standards the new PEUGEOT 308 SW features a high level of attention-to-detail, with the specific aim of placing the car among the best, confirming the Marque's movement upmarket.

Produced in Sochaux, France, the New PEUGEOT 308 SW will be equipped with powertrain units from the Trémery and Douvrin sites.

The New PEUGEOT 308 SW has its world premiere at the Geneva Motor Show in March 2014, and will go on sale across Europe in the Spring.

By Noah Joseph