Peugeot ad returns Wacky Races to TV
Fri, 31 May 2013
To advertise the Peugeot 208 in Brazil, the company's local agency has gone all the way back to 1965 - and a cartoon that predates most of the hatchback's buyers, probably - to the Wacky Races. An unassuming lad in a 208, busy minding his own business at a stoplight, is set upon by the eternally competing gang known for its outrageous rides and even more outrageous tactics. Even the little-regarded Private Meekly gets a front-and-center cameo.
The ad was headed by Young & Rubicam Brasil, directed by Antoine Bardou-Jacquet for Partizan, and was edited by Mr. Smedley, who might or might not be another cartoon connection to Chilly Willy. You can watch it below.
Peugeot 'Wacky Racers' Directed by Antoine Bardou-Jacquet from Partizan on Vimeo.
By Jonathon Ramsey
See also: Peugeot's legendary Climb Dance remastered in high-definition glory, New Peugeot 308 looks to be a big improvement, Watch Sebastien Loeb take first drive in Peugeot 208 T16 Pikes Peak racer.