Opel gets crossover cute with the Adam Rocks Concept [w/video]

Wed, 06 Mar 2013

Looking to inject some machismo into its cute and lovable Adam, Opel rolled out a new concept version of its Fiat 500 fighter, called the Adam Rocks. This concept makes the Adam look a little meatier with a taller and wider stance while the plastic lower body cladding adds a crossover-like ruggedness to the small hatchback's design.

Another key part of Adam Rocks Concept is the sliding fabric top, which creates a large opening in the roof without eliminating the side rails – similar to the Fiat 500C. For now, Opel is just calling the Adam Rocks Concept a design study, but it definitely looks like it could make for a fun little vehicle for European buyers. Scroll down for a short video and press release from Opel.

World premiere: ADAM ROCKS Concept – Freedom in its most individual form

The lifestyle Opel ADAM is the true champion of individualization – and the best connected small car around. But that is not enough for Opel. At the Geneva Motor Show, the automaker reveals it is exploring new ways of further enhancing ADAM's individualization with a three-door, urban mini-crossover study called ADAM ROCKS. With its muscular proportions, fierce design and an open-air capability, the 3.7 meter-long ADAM ROCKS opens the door to a new market segment.

The ADAM ROCKS concept has been created for those seeking personal freedom "off the beaten track". Inspired by parkour athletes, it features a higher and wider stance as well as an especially powerful, compact appearance. Its assertive looks, with a prominent grille structure and LED headlamps, show this car means business. Boomerang-shaped turn indicators make the ADAM ROCKS' styling even more individual, and the clips on the concept's large, 18-inch wheels get a particularly expressive design.

The ADAM ROCKS' special feeling of personal freedom is further emphasized by its cabrio looks and a fabric roof that offers a clear view of the sky above. The fabric extends across the entire width of the roof right back to the C-pillars. The 'networked' roof's special appeal is its intelligence: a special weather app, displayed on the color touch screen of the IntelliLink driver-information-center, knows when a weather front is imminent and automatically initiates closing of the roof. This ADAM rocks!

By Jeffrey N. Ross