Mazda sketches Koeru concept ahead of Frankfurt show
Fri, Aug 7 2015 Mazda is giving us an early peek at the Koeru concept set to debut at the Frankfurt motor show. With a name derived from the Japanese word for "exceed" or "go beyond," the model is the latest evolution in the company's long-lived Kodo design language.Sketches tend to distort a vehicle's actual proportions, and the perspective on this one appears to be playing some visual tricks. Some things can't be hidden so easily, though. The Koeru appears to wear a more sharply angled version of Mazda's shield-shaped grille, and the headlights evolve the look of the CX-3 with an even narrower squint. The steeply raked rear hatch provides a coupe-like roofline, but we wonder if the angle is this pronounced in real life.
Reports from last year suggest that a new CX-9 is on the way in 2016, and we could be getting a preview with the Koeru. Mazda is also purportedly developing a CX-7 successor. We should get a better idea if this show car represents either of those future CUVs when we can see it in the metal in Germany.
MAZDA TO UNVEIL NEW CROSSOVER CONCEPT IN FRANKFURT
Mazda Koeru features a distinctly powerful rendition of the KODO design theme
Japanese carmaker aims to further raise benchmark in competitive SUV segment
Hiroshima / Leverkusen, 7 August 2015. In a world premiere at the 66th 2015 Frankfurt International Motor Show (IAA), Mazda will reveal the Mazda Koeru, a new crossover SUV concept that makes a bold statement in an increasingly popular and competitive segment.
Koeru, Japanese for "exceed" or "go beyond", is a fitting name for Mazda's latest venture into the growing crossover SUV market, where the company is again looking to surpass existing standards and raise the bar for performance, efficiency and overall value.
With its formidable KODO – Soul of Motion design, the Koeru expresses the power and vitality of a predator along with a unique level of refined dignity. The full line-up of Mazda's latest SKYACTIV Technology, meanwhile, ensures outstanding dynamic performance, fuel economy and safety with no compromise to Mazda's patented driving fun.
The carmaker will also display its new-generation model line-up in Frankfurt. Highlights include an all-new Mazda MX-5 complete with accessories as well as several SKYACTIV powertrains. Mazda's press conference takes place at 13:45 (hall 9.0, B16) on 15 September, the first of two press days. The IAA is open to the public from 17-27 September.
Mazda's main exhibits at the 2015 IAA
Reference exhibit Mazda Koeru (world premiere)
Vehicles currently on sale Mazda MX-5, Mazda CX-3, 2015 Mazda CX-5,
2015 Mazda6, Mazda2 & Mazda3
Technology exhibits SKYACTIV-G 2.5, SKYACTIV-D 2.2 & SKYACTIV-D 1.5
Mazda Koeru features a distinctly powerful rendition of the KODO design theme
Japanese carmaker aims to further raise benchmark in competitive SUV segment
Hiroshima / Leverkusen, 7 August 2015. In a world premiere at the 66th 2015 Frankfurt International Motor Show (IAA), Mazda will reveal the Mazda Koeru, a new crossover SUV concept that makes a bold statement in an increasingly popular and competitive segment.
Koeru, Japanese for "exceed" or "go beyond", is a fitting name for Mazda's latest venture into the growing crossover SUV market, where the company is again looking to surpass existing standards and raise the bar for performance, efficiency and overall value.
With its formidable KODO – Soul of Motion design, the Koeru expresses the power and vitality of a predator along with a unique level of refined dignity. The full line-up of Mazda's latest SKYACTIV Technology, meanwhile, ensures outstanding dynamic performance, fuel economy and safety with no compromise to Mazda's patented driving fun.
The carmaker will also display its new-generation model line-up in Frankfurt. Highlights include an all-new Mazda MX-5 complete with accessories as well as several SKYACTIV powertrains. Mazda's press conference takes place at 13:45 (hall 9.0, B16) on 15 September, the first of two press days. The IAA is open to the public from 17-27 September.
Mazda's main exhibits at the 2015 IAA
Reference exhibit Mazda Koeru (world premiere)
Vehicles currently on sale Mazda MX-5, Mazda CX-3, 2015 Mazda CX-5,
2015 Mazda6, Mazda2 & Mazda3
Technology exhibits SKYACTIV-G 2.5, SKYACTIV-D 2.2 & SKYACTIV-D 1.5
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By Chris Bruce
See also: Mazda5 will officially die this year, Fourth-gen Mazda MX-5 Miata could get turbo power later in life, Mazda MX-5 Miata goes Head 2 Head with Subaru BRZ.