Maserati confirms mystery concept, Zegna edition QP for Geneva

Mon, 03 Mar 2014

Debate ensued last week around the Autoblog offices when we first heard rumors that Maserati was bringing a new sports car concept to the Geneva Motor Show this year. Could there be any truth to the rumors? Did the timing make any sense? Does Maserati even need a two-door halo car to help it move examples of the new Ghibli, Quattroporte and upcoming Levante?

Well, we still don't have any official answer, but Maserati has indeed confirmed a new concept car to debut this week at the Swiss expo. The Modenese automaker hasn't indicated what form the concept will take, but assuming it's not doing another sedan or crossover, and unless it's planning a wagon concept like Touring's Bellagio Fastback or StudioTorino's Cinqueporte (both based on the previous Quattroporte), we feel it's more likely than not that we'll be looking at a two-door (be it a coupe, convertible or something in between).

Of course, we also don't know at this point just what size and segment Maserati is pursuing with this concept car (initial rumors had it going after the Jaguar F-Type) or for that matter whether it will presage a production version to follow or simply stand as a design study. But Maserati doesn't typically do many of the latter: the Kubang concepts of 2011 and 2003 previewed the Levante (albeit several years in advance), and the Birdcage was really more of a Pininfarina project, despite the Trident on the nose. With the exception of a couple production-based show cars (which themselves previewed production versions to follow), those are pretty much the only concepts Maserati has done in recent memory.

Speaking of which, Maserati has also confirmed that it's bringing the finalized production version of the Ermenegildo Zegna edition Quattroporte (pictured above) to Geneva as well, following the pre-production "concept" version that debuted in Frankfurt half a year ago. Confirmation in the press release below.

Maserati at the Geneva International Motor Show 2014
28/02/2014 - Geneva

The 84th Geneva Auto Show will see two Maserati worldwide premières. The first one is the debut of the Quattroporte Ermenegildo Zegna Limited Edition (please, see the attached images), the car that developed from the concept introduced at the Frankfurt Auto Show last September. This refined model will be produced in 100 units, one for each of the years of company life that Maserati, founded in 1914, is celebrating in 2014. The second one is the much talked about unveiling of a new concept car outlining the Maseratis of the next 100 years. Both unveilings will take place during the Maserati Press Conference at 9:00 am on March 4, 2014.

By Noah Joseph