Maserati CEO says new Alfieri will finally make Geneva in 2020

Thu, Mar 7 2019

Maserati's long-delayed Alfieri will be shown at Geneva a year from now, says company CEO Harald Wester. The Alfieri will be the model to replace the GranTurismo coupe, the production of which is expected to end later this year as Maserati's Modena plant is overhauled and retooled for the new car.

Autocar reports that Wester placed the Alfieri's reveal for Geneva 2020, but that series production will not begin until 2021-2022. Earlier reports had timed the Alfieri pre-production to begin in early 2020, in time for Geneva. The Maserati lineup will be significantly updated in the near future, and will feature extensive electrification, from mild hybrids to fully electric vehicles.

"Any product we touch or make will have significant electrification," Wester told Autocar. "The main launches for new products are in 2021-22, and by the end of 2022 we will have a completely new range. For each and every lineup, we will have a full battery electric version. Not only that but at least one." Future models will also include updated versions of Ghibli, Quattroporte and Levante.

The Alfieri was originally shown as a concept in 2014, but the delays have forced the 2008-introduced GranTurismo to soldier on. When the Alfieri finally comes, however, it will do so as a PHEV, a mild hybrid and a full electric version.

Maserati is also adamant it will build electrified sports cars profitably. "Maserati is one of the few brands who can sell cars at the cost and reality of the technology and still make money," said Wester.

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By Antti Kautonen