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Latest Rolls-Royce Wraith teaser reveals fastback form

Tue, 26 Feb 2013
In its fourth and final teaser before the 2014 Wraith is introduced next week, Rolls-Royce has released another image of the car showing a distinct fastback appearance. We've seen this car teased in its profile before, but that image had a heavy shadow over the rear of the car obscuring what should be the Wraith's defining element.

Rolls-Royce motorcars aren't exactly known for having overtly sporty proportions, but this could all change with the Wraith's styling. Judging by the teased drawing and official words from Rolls-Royce, the coupe's roofline will flow practically in a straight line from the A-pillar back to the rear of the car. With such a design, the Wraith could well become one of the world's most elegant and expensive hatchbacks, though it may also have a conventional hinged trunk opening.

Over the last month, we've also seen a rear shot of the car as well as glimpse of what the interior has in store, but the two images showing the car's profile give us our best idea of what to expect when the car is unveiled at the Geneva Motor Show. Until then, you can check out our winter testing spy shots and read a brief quote from Rolls-Royce design director Giles Taylor in the press release posted below.

ROLLS-ROYCE WRAITH: THE FASTBACK

ROLLS-ROYCE WRAITH

Rolls-Royce Motor Cars today confirms that its new model Wraith will be a fastback, and has issued the final image, in the series of teaser images, before Wraith's launch in Geneva. This illustrates the three lines that underscore the car's striking profile.


Giles Taylor, Rolls-Royce Motor Cars Design Director explains:

The purposeful fastback profile is Wraith's defining element.

Inherent in the graceful line that sweeps from the top of the screen to the very rear edge is the promise of fast, yet effortless touring. Yet, perhaps my favourite aspect is the expressive gesture that comes from the side window graphic, gliding through Wraith's glamorous coach door.

It works with a strong sense of linear purpose from the shoulder line, which has the promise of potential like the athlete in the starting blocks. In contrast, the line that cuts through the shoulder line is a little more artful and adds that certain air of effortlessness to Wraith's dynamic statement.

In my view the most successful designs always come down to three or four lines.

By Jeffrey N. Ross


See also: Grey Poupon's Pardon Me Lost Footage ad airs during Oscars, Rolls-Royce mulling V16 roadster, SUV, Grey Poupon to air new version of famous Rolls-Royce ad, this time with car chase [w/video].