Lamborghini's Lock out as American COO

Wed, 04 Dec 2013

It looks like Lamborghini is going to need a new executive to run its North American operations, as the man who's held the job until now has parted ways with the exotic automaker.

That man is Michael Lock, who has held the position of Chief Operating Officer at Automobile Lamborghini America LLC for nearly two years now. We don't know what the reasons are for his departure, or for that matter whether the departure was instigated by Lamborghini or Lock. However, Lamborghini's official notice released yesterday does state rather flatly: "as of today the collaboration with Michael Lock, COO of Automobili Lamborghini America, is terminated" even as it thanks the executive for his efforts and wishes him the best moving forward.

For the moment, Lock's post will be assumed by Thomas Felbermair, Commercial Director at Automobili Lamborghini, while site operations will be handled by Rene? Sueltzner, who is also in charge of after sales at Automobili Lamborghini America.

Prior to joining Lamborghini, Lock (pictured above at the opening of a dealership in Vancouver) ran the US offices of Ducati and Triumph, and served more recently as chief marketing officer at the now-defunct EV producer Think.

End of the collaboration between Michael Lock and Automobili Lamborghini

Sant'Agata Bolognese, 12/03/2013 - Automobili Lamborghini announces that as of today the collaboration with Michael Lock, COO of Automobili Lamborghini America, is terminated.

Automobili Lamborghini thanks Michael Lock for his active support in developing the American branch and in reaching the company objectives and wishes him all the best for his professional and personal future.
The responsibility of Automobili Lamborghini America will be assumed ad interim by Thomas Felbermair, Commercial Director at Automobili Lamborghini. On Site Operations will be coordinated by Rene? Sueltzner, Head of After Sales at Automobili Lamborghini America.

By Noah Joseph